I find e-commerce UX problems. Then I fix them.
E-commerce audits that show you exactly where your store loses money — with video walkthroughs, prioritised fixes, and ready-to-implement Figma designs.
from 26 verified reviews
Sound familiar?
These are the problems I fix every day. Each one costs real money, every month. See how I fix them
I turn conversion problems into revenue through Research and Design. With 20+ years of experience, I know what separates a store that converts from one that doesn't.
I also share what I know for free. Through resources, articles, and a weekly newsletter that goes out every Thursday.
Two ways I can help.
UX Research
A full audit of your store with video walkthrough, prioritized friction points, and ready-to-implement Figma designs.
Design Subscription
Unlimited design requests for one monthly rate. Product pages, landing pages, email templates and more.
Philip Wallage
20+ years in e-commerce UX
One expert beats an agency.
No handoffs. No coordination tax. No "let me sync with the design lead." Just 20 years of pattern recognition, delivered fast.
- Direct communication. No account managers.
- Fixed prices. No surprise invoices.
- Same person from start to finish.
- Fast turnaround. Days, not weeks.
Why pay by the hour
when you can buy the outcome?
Agencies and freelancers bill for time. I sell results — fixed-price audits and a flat-fee design subscription that scales with your needs.
Agencies · hourly freelancers · in-house hires
- Hourly rates that spiral — you're billed whether it works or not.
- "That'll take 40 hours." No fixed scope, no cost certainty.
- Scope creep and change orders that double the invoice.
- New account manager every project. Explain your store again.
- Weeks of discovery and kickoff before any real work starts.
- Generalist designers with no e-commerce specialisation.
- You pay for their learning curve on your dime.
- Surprise invoice: hours, expenses, revision rounds, meetings.
Fixed-price products · flat-fee subscription
- Fixed-price products. You know the exact cost before you start.
- Flat-fee design subscription. Unlimited requests, one monthly rate.
- Defined deliverables. No scope creep, no change order surprises.
- Same expert from kickoff to delivery. No handoffs, no briefing twice.
- Work starts immediately. No discovery phase, no ramp-up weeks.
- 20+ years in e-commerce UX. Deep specialisation, not generalism.
- You pay for the outcome, not the hours.
- One clean invoice. No hidden fees, no billing surprises.
The research, all in one place
E-commerce UX Audit Cost Guide (2026): What You Actually Get for Your Money
How I Fixed a Shopify Checkout and Lifted Conversion 23% in 8 Weeks
Shopify Conversion Rate Optimization: The Fix-Order Guide EU Merchants Actually Need
Ecommerce CRO: Stop Buying More Traffic. Fix the Store You Have.
What clients say
From e-commerce teams to product leaders across the Netherlands and beyond.
With his fast-paced work and quick feedback, we were able to follow our agile work processes and seamlessly integrate the new design updates into our development sprints.
Working with BTNG has been a great experience. Based on the input we provided, he transformed the design into a state-of-the-art solution — cleaner, neater, and with real appeal. He incorporated all requirements without losing sight of what the business actually needed.
Hanna Berenzen
Vice President SCM Consulting, Quyntess
Common questions.
Straight answers.
Not finding what you need? Browse the full FAQ or book a call and ask me directly.
View all FAQsReady to fix your conversion problems?
Book a free 30-minute call. No pitch, no pressure. Just a conversation about your store and whether I can help.