What Are Common Shopify Selling Mistakes?

What Are Common Shopify Selling Mistakes?

The most common: hiding shipping costs until the checkout page, forcing account creation before purchase, using placeholder text instead of labels on form fields, not optimizing for mobile where 60%+ of traffic arrives, and treating checkout as an afterthought. Each has a direct, measurable impact on conversion. None requires a full redesign to fix. The pattern seen most often: stores optimize the homepage while the checkout loses them 40% of buyers.