What Is a Good Abandoned Checkout Rate?
Updated April 7, 2026 3 min read
What Is a Good Abandoned Checkout Rate?
The average checkout abandonment rate is around 70%. A good rate is below 60%. Stores with optimized mobile checkout, visible trust signals, and a streamlined payment step consistently hit 55–65%. The most impactful fix is reducing friction at the payment step. Each unnecessary form field and every moment of confusion adds measurable drop-off.
What Does Abandoned Checkout Mean in Shopify?
In Shopify, an abandoned checkout occurs when a customer starts the checkout process by entering their contact details but does not complete the purchase. Shopify tracks these automatically and surfaces them in Analytics under Checkout funnels. Unlike an abandoned cart (items added, checkout never started), an abandoned checkout means the customer was already one step in. Shopify’s built-in recovery emails target this group specifically.
What Is a Good Shopify Checkout Conversion Rate?
A good Shopify checkout conversion rate is between 60 and 80%. This measures the share of customers who start checkout and complete a purchase. The average on unoptimized stores sits around 45 to 55%. Reaching 60% or higher typically requires three things: guest checkout visible by default, no surprise shipping costs at the payment step, and a payment method selection that matches the actual preferences of your customer base. Above 75% is strong performance.