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If you're not sure whether or not your idea is marketable, consider this: will people find it interesting? Will they think it's helpful? Will their lives be improved by buying it and using it? These are all important questions to ask, but quantitive research as a standalone can solve these issues before the production phase begins. Quantitative research right at the start of the process gives you insight into what people want--or might want--before they even know that they need that particular thing.
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