How to Find What's Actually Broken

Why Stores Convert at 0.8% (And How to Get to +3%)

Explore the latest ecommerce conversion rates by industry in 2025. Discover key trends and insights to enhance your online sales strategies. Read more!

I have spent 20 years auditing ecommerce product pages. During that time, I have watched designers and marketers burn weeks testing green versus blue versus orange Add to Cart buttons. They run A/B tests chasing fractions of a percent while the real conversion killers sit untouched.

Ecommerce website optimization is a continuous, research-driven process designed to increase revenue per visitor. It is not a one-time redesign.