Most companies these days are trying to innovate and stay one step ahead of the competition. Design Thinking is a strategy that has been proven time and again to be an effective way of doing this.
Designers use Design Thinking as a problem-solving process, which means they get creative by considering the user in their design decisions. They also don't just focus on designing - but rather create designs with innovative solutions for business challenges. Design thinking can help you make your company more competitive through its creativity and innovation!
We help our clients by defining strategic goals worth pursuing for the next years.
BTNG helps your team to come up with new ideas and turn them into testable prototypes!
What are your goals? The world's best athletes know the answer to that question. The successful business people as well. They all have specific, measurable goals.
In our Discovery Phase, we help our clients to understand better which challenges await them. Which hurdles we need to overcome to achieve the goal.
During the Design Thinking process, the Define Phase is all about (you guessed it) defining the Design Challenge. A fancy word for problem statement. It allows you and your team to build on all the findings from the Discovery phase.
It's been said that the greatest way to capture the imagination of a customer is through design. That may be true, but it doesn't mean you need to spend hours designing a logo or website from scratch before presenting your idea.
"We're all about Validation!" says the research team at BTNG. Validation is a crucial part of digital innovation and can save months of development time and costs.
It's time to realize your validated new solutions or businesses. It's a cold world outside. The good news? We're here to help!
Due to the nature of our work, we're not always able to publish our contribution. We're thankful to the client who has allowed us to publish our labor research, designs, and results.
We have the privilege of working with forward-thinking companies looking to improve their design principles. We act both as consultants and as an extension to in-house teams.
TheyDo — Partnering with TheyDo to help organizations to map their customer journeys through qualitative research.
Customer Journey Platform
Miro — Miro is the online collaborative whiteboard which we dare to say is the backbone to our remote service.
Webflow — As a webflow partner, we are able to quickly establish no-code landingpages for our A/B testing and validation of new digital products and services.
Succesfactor — Succesfactor partnered with BTNG to redesign their online presence and collaborate on marketing efforts.
Online Marketing Agency
Programic — We have an ongoing partnership with Programic to assist them in their Design & Innovation efforts.
Knyfe: Organisatieadvies — A consultancy agency specialised in strategy and change management for education, culture and the creative industry.