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Digital Design Studio driven by Research & Strategy

Clients

Testimonials

About Us

Isn't it a great feeling when everything just... works?

If we had our way, all of life's tasks would be as slick as clicking here, tapping there, pressing that and done! With every client we help and every experience we simplify we feel like we edge closer to that ideal.

As soon as we start working together, you'll realise that 'slick' is baked into everything we do; from our ‘Design Thinking’ approach through to the end result.

Services

Design Thinking

UX Design

User Research

Design Sprints

Design Systems

Work

Peep

Designing a booking system that people love

Creating a Booking System which people will love requires you to understand their needs. How does a barber appointment differ from that of a photographer? While creating this brand new SaaS product, we had many excellent conversations with incredible people. The result: Creating a truly unique booking system that meets the needs of its customers.

You might know the saying "one size fits none". When designing a digital product that needs to help all sorts of service providers, you will run into plenty of challenges. To define the needs of our users, we started an extensive qualitative research period. Talking to all sorts of service providers in the MENA region. After discovering the differences (and overlap) in need, we created an incredible user-friendly booking system. Say hello to Peep!

TOMO

Venture Building & Design Thinking: Competing in the online fitness market

During the COVID Pandemic Max, a young and ambitious Personal Trainer saw an opportunity. He came up with the idea to develop a live streaming platform for personal trainers and consumers. Max started by reaching out to our partner Programic to find out what it would take to make his idea come to life from a technical perspective. Programic saw the potential of this project but advised Max to take his idea under the loop to build a more substantial concept, and that's how we got involved!

The big challenge for TOMO was to develop a platform, a working business model, and position itself right within an already big and growing market. Our role in this early stage of the project was to conduct research on the state of the market right now, how to position the platform within the market, build a prototype, design an early concept, and validate our ideas.

Distrifood Dynamics

Applying Design Thinking in the Retail Industry

Distrifood Dynamics is an online database with information about supermarkets in the Netherlands and Belgium. In addition to an up-to-date store database, you gain insight into consumer profiles and spending, catchment areas, trends, and construction and renovation plans of supermarkets.

Distrifood Dynamics came to us with a request for help to breathe new life into their long and successful digital product. Because the product has been around for several years, technical obstacles became more apparent. Distrifood Dynamics decided to take the step to rebuild their product technically, and they also saw this as an excellent time to look at how they could further improve the product for their current and new customers. Using different methods, we researched with Distrifood Dynamics how we could further develop the product into a more user-friendly version and make it even more attractive for current and potential new customers.

Tailwind UI based Design System

Our Tailwind UI based Design System aligns Designers & Developers

Tailwind UI is an HTML-only component library. Making it as universal as possible. No matter if your development team used Vue, React or Angular. The Design System we created, allows designers to easily speak the same language as developers. Making it easier to translate designs to code.

In our Ultimate Guide to Design Systems, we talked about what a Design System is and why you need one. But you're here because you want to smell what The Rock is cooking! Practice what you preach, right? As a partner of Development Agencies, we not only tackle strategy & concept but also: Design. Since most of our partners are currently working with (or adopting) Tailwind UI, it was time for us to work smart and effectively...

Dation

Driving up product value and increasing revenue

Dation offers a B2B SaaS solution that helps Driving Schools to provide more value and revenue for their customers. It’s a CRM & ERP system that can single-handedly help you run and manage your Driving School. Philip worked at Dation as lead UX Design. Running Design Sprints and designed and implemented a Design System

As a UX Designer, it’s essential for me to understand why we’re doing what we do. Helping a SaaS company to achieve their own goals and to help them prioritise work is not a simple job.

The Dutch Financial Times

How we helped the Dutch Financial times reach their OKR's by applying Design Thinking

In May 2018 the Dutch Financial Newspaper “Het Financieele Dagblad” achieved an historic achievement when the membership passed 85.000 subscriptions. The Online Subscriptions of the grew with 41.000 readers.

In 2018 the Dutch Financial Newspaper “Het Financieele Dagblad” achieved a historic achievement when the membership passed 85.000 subscriptions. The Online Subscriptions grew with 41.000 readers.

Partners

Testimonials →

We partner with ambitious brands, big and small.

We have the privilege of working with forward-thinking companies looking to improve their design principles. We act both as consultants and as an extension to in-house teams.

TheyDo — Partnering with TheyDo to help organizations to map their customer journeys through qualitative research.

Customer Journey Platform

Miro — Miro is the online collaborative whiteboard which we dare to say is the backbone to our remote service.

Online collaboration

Webflow — As a webflow partner, we are able to quickly establish no-code landingpages for our A/B testing and validation of new digital products and services.

No-Code Platform