UX Research
Your store is losing sales to bad UX. I find exactly where.
I walk through your store like a customer would, recording every friction point. You get a video walkthrough, a prioritized action list, and Figma designs ready to implement. No vague recommendations. Just fixes.
100% money-back guarantee. If the audit isn't useful, you don't pay.
Your store is bleeding money. Here's why.
68% of shoppers abandon their cart. That's not a statistic. That's customers who wanted to buy but something stopped them.
Maybe your product page doesn't answer their questions. Maybe your checkout feels like a tax form. Maybe they can't find the size guide.
You've already done the obvious things. That's usually how people end up here: the obvious things are done, and the number still hasn't moved. What's left is the stuff you can't see from inside your own store. You know it too well. You've never once landed on your product page not knowing what the product is.
Common conversion killers:
- Confusing navigation that hides products
- Product pages missing key information
- Checkout that asks for too much, too soon
- Mobile experience that's an afterthought
- Trust signals buried or missing entirely
- Slow load times killing mobile conversions
How it works
Simple process. Fast delivery. Actionable results.
I review your site
I go through your store as a customer would, recording every click, scroll, and moment of confusion.
Document friction
Every confusing element, missing piece of information, and conversion barrier gets documented with screenshots.
Prioritize by impact
Not all fixes are equal. I rank issues by how much they're likely hurting your conversion rate.
Design the fixes
You don't just get a list of problems. You get Figma designs showing exactly what to change.
Choose your audit depth
Three ways to find what's killing your conversion. Pick the level that matches your needs.
QuickScan
~20 minute video of a single flow. Ready in 48 hours.
€995
excl. VAT · fixed price
Start with a QuickScanWhat's included:
- ~20-minute recorded review
- Notion document with prioritized fixes
- Impact estimates per issue
- Ready in 48 hours
Essential
Most popularFix your high-impact areas with redesigned sections and a complete design report.
€2.495
excl. VAT · fixed price
Fix my high-impact pagesWhat's included:
- Everything in QuickScan
- Navigation & cart optimization
- Every fix, on the screen it lives on, ranked by cost
- 10 sections redesigned
- Design specs & annotations
- Priority-ranked implementation plan
- 5 net-new section concepts
- Quick-win fixes list
Complete
Optimize your entire purchase flow, from landing page to order confirmation.
€4.995+
excl. VAT · fixed price
Fix my whole funnelWhat's included:
- Everything in Essential
- Full flow redesign (2–5 pages)
- Every fix across the full flow, ranked by cost
- Developer handoff documentation
- Complete design system foundations
- 30-min implementation Q&A call
- Strategic optimization roadmap
- Priority support for questions
All prices exclude VAT. No hidden fees. No contracts.
Why work with me?
Compare your options before committing to a UX research approach.
BTNG
Direct. Fixed-price. Fast.
Agency
Full-service, full cost
Full-time hire
Internal resource
Freelancer
Independent contractor
What clients say
Frequently asked questions
What do I get exactly?
You get a video walkthrough where I navigate your site and explain every friction point I find. Plus a Notion document with all issues prioritized by impact, and Figma designs showing exactly what to change (Essential and Complete tiers).
How long does it take?
QuickScan: 48 hours. Essential: 1 week. Complete: 2 weeks. I'll confirm the exact timeline before we start.
Do you implement the changes?
The audit deliverables are designed to hand off to your development team. If you need implementation help, my Design Subscription includes ongoing design work.
What if I don't have a development team?
I can recommend trusted Shopify developers, or you can use the Design Subscription for ongoing design support that your developers can implement piece by piece.
Is this only for Shopify stores?
No. I audit stores on any platform: Shopify, WooCommerce, Magento, custom builds. The UX principles are the same.
What's your refund policy?
If you're not satisfied with the audit, I'll refund 100% of your payment. No questions asked. I've never had to do this.
Not sure which one you need?
Fifteen minutes, free. No pitch, no pressure. Tell me about your store and I'll tell you honestly which of these is worth your money, or whether none of them is.