What Is a Good Cart Abandonment Rate?
Updated April 3, 2026 3 min read
What Is a Good Cart Abandonment Rate?
A good cart abandonment rate is below 65%. The industry average sits around 70%, so anything below that puts a store in the better half of the market. Stores with optimized checkout flows, visible shipping costs before checkout, and guest checkout enabled typically achieve rates between 55 and 65%. On mobile, a good rate is closer to 75 to 78%, given that the mobile average runs around 85%.
What Is the Abandonment Rate for Shopify Carts?
The average cart abandonment rate on Shopify stores sits between 70 and 75%. Mobile is higher, typically 80 to 85%. Fashion and apparel stores see rates above 80%. These figures are consistent with the broader ecommerce average. Shopify’s platform does not significantly change the structural reasons customers abandon. What changes outcomes is checkout flow design, shipping cost visibility, and recovery email timing after abandonment occurs.