A website for Victoria Kleinsman that leads people into her community
Philip Wallage · Webdesign · 2025
Victoria Kleinsman is a food freedom and body love coach.
She runs her business full time and had recently become a mom, so she wanted to spend her time on coaching and have the rest systemized. I designed her website, and the way it leads people into her community on Circle. Two things had to work. The site had to bring in more clients, and a form had to replace the emails she was writing to people by hand every day.
- home, coaching, support group, pricing, articles, media, testimonials and contact, on desktop and mobile
- Website
- signup runs through her community on Circle
- Community
- a question form and an email sequence, so she stops emailing people by hand
- Form
Figma · Circle · UX Design · UI Design
I designed the website. A developer built it from my designs.
Design: March to May 2025, with one meeting a week.
What Victoria does and what she wanted
Victoria coaches women out of eating disorders and body obsession. On her site she calls herself the leading eating disorder recovery coach, and the homepage says “Nobody does what I do the way I do it.” She also hosts The Body Love Binge Podcast.
Her goal was to work only on coaching. That gave me two jobs: a website that brings in more clients, and a form so she no longer emails a stack of people every day.
1-1 coaching usually has a wait list, so she also wanted to grow her group coaching. The site had to make that offer easy to pick.
Her community lives on Circle, and signup runs through it. Setting up Circle was out of scope for me. Victoria runs her community there herself. My part was the site that leads people to it.
“He has exceeded my expectations. I did have high expectations of him, not gonna lie, but he's exceeded those.” 
Victoria Kleinsman A tough love coach for food freedom
The homepage opens with who she is: “Tough Love Coach Specialising in Food Freedom & Body Love”. Below it are two buttons, one about her and one about how she can help, and a row of media logos. The top bar has one blue button: join the free support group.
The design is white and soft pink, with raspberry and pink for the accents. Headings are set in Cormorant and body text in Quicksand. I designed every page as a desktop and mobile pair.
Two coaching paths: 1-1 and group
The homepage asks visitors to choose their path to food freedom and body love. There are three: Private 1:1 Coaching, Group Coaching and the Free Support Group. Each one gets a card with a short description and a Learn more link.
The 1-1 page opens with a question: “If restricting and hating your body worked, wouldn’t you have reached your goal by now?” The price card for three months of private coaching lists what is included above one button.
The Group Coaching page lists what members get: live group coaching calls with Victoria, a private group of women who get it, and full access to her healing programmes. One button starts it.
The free support group
The free eating disorder recovery support group is the front door. It gives daily support, monthly hot seat coaching and access to the recorded sessions. Joining takes a first name and an email address.
The page itself is short: the offer, the form, and a grid of member photos set in pink shapes. The same block comes back on other pages in raspberry, with an email field and a button.
Testimonials
Her clients tell their own recovery stories, so the testimonials page reads like an article: a pull quote as the headline, the story in the client’s words, and a photo. I designed two versions of the page.
Articles
The article overview opens with “Break the Rules. Reclaim Your Freedom.” and a newsletter field. Below that, a search box and the blog categories sit next to the posts. I also designed the article detail page, a media page, a pricing page header and the contact page.
The form and the emails
She got many enquiries, but few people filled in her form, and some of them could not afford the coaching. So the question form came into scope, and I designed the form page for it.
For new members of the free support group I designed an email sequence, plus an email template in her brand. Victoria moved them into her own email tool herself. She says the email funnel is smooth and in her own voice.
The closing call to action
The pages close with a client’s words in a slider, next to member photos. Then the footer: a newsletter field, and links to the support group, 1:1 coaching, group coaching, testimonials and articles.
How the work went
I met Victoria on video calls. At the end of every week I sent her a video update with what was done, what was next and what I was waiting on.
I also shared tools with her that she can use in her business. A photo of her and her husband sat at the top of my shared screens, because I like the work to feel personal.
She had worked with me before. This was the second round.
Victoria reviewed the work on video:
“Philip's amazing. Thank you Philip for everything you've done and making my life so much easier and me being able to help more people.”
“I wanted a sexy as fuck website to encourage more clients and have a streamlined process of a form filling in so I’m not having to email backloads of people every day. And he has delivered and then some.”
“Really professional, really personal and we’ve actually had him twice.”