Your store is bleeding money. Here's why.
68% of shoppers abandon their cart. That's not a statistic. That's customers who wanted to buy but something stopped them.
Maybe your product page doesn't answer their questions. Maybe your checkout feels like a tax form. Maybe they can't find the size guide.
You've already done the obvious things. That's usually how people end up here: the obvious things are done, and the number still hasn't moved. What's left is the stuff you can't see from inside your own store. You know it too well. You've never once landed on your product page not knowing what the product is.
Common conversion killers
- Confusing navigation that hides products
- Product pages missing key information
- Checkout that asks for too much, too soon
- Mobile experience that's an afterthought
- Trust signals buried or missing entirely
- Slow load times killing mobile conversions
Philip Wallage 
