What is UX Design? Well, the acronym stands for User Experience Design. So what does this mean? Simply put, it's designing a product with an emphasis on how people use it and interact with it. It encompasses many different disciplines that are needed to make sure you're giving your users the best experience possible. There's a lot of information out there about how to do this right, but today we'll be focusing on the six phases of the UX design process!
As the age of technology grows, so too does the need for UX Designers. What is UX Design? UX stands for User Experience and is a design process that focuses on creating an enjoyable experience for users. But what are the six phases of the process? Let's find out!
So what does this mean? Simply put, it's designing a product with an emphasis on how people use it and interact with it.
In this article, we're going to be looking at some important points about user experience design, or UX design as it is more commonly known. We'll be exploring how UX designers work and walk you through all 6 stages in their process: Understand, Define, Create, Prototype, Test and Implement.
The first phase in the UX Design process is to understand what it is that you are designing for. It's important to know who your target audience will be and what their goals, values, pains points etc will be. This allows us as designers to create a solution with them in mind from the beginning of our design process rather than guessing and testing their reactions through the later stages.
Once we have a clear understanding of who our target audience is, it's time to define what specifically should be designed for them and how they will encounter any problems with your design solution. This stage can also be called 'problem definition'. Being able to define what the problem is will help us to understand what type of solution we need and how it should be implemented in order for our target audience's experience with your design product or service to get a little bit better.
Creating a solution is a lot more than creating the design in a tool like Figma or Sketch. Ideation plays a big role in this creation step. We need to keep in mind that the goal of this stage is to create a solution, not just design. With ideation, you consider multiple solutions for the same problem and then choose which to explore further.
Sometimes you might think that your ideation process has failed because it is not generating any solutions. This may be a good thing, as this could mean that there are few possible solutions—which means we have a clear problem definition with one solution!
Finally! We're going to create a prototype that our target audience can try out and give feedback on. This is the first step in getting to know how your design solution will function for the people who may use it.
Of course, the term prototype can mean multiple things here. Depending on the solution you're creating and the maturity of your idea, different levels of fidelity might make sense.
Creating a prototype is great. But the value is created through Validation (a fancy word for testing). If you're not testing your prototype, it's just an idea.
Users need to be able to try out the solution with their own input and give feedback on how they feel about its success or failure in meeting their needs. Testing also helps us understand whether our ideas are working for other people as well as we think they would work for ourselves.
Congratulations! You now have a validated solution to your problem. It's time to implement this fantastic new feature. At BTNG we always keep a close eye on the realization of our solutions. Making sure neither the business value nor usability loses its value.
The process of UX design is never over. There’s always more to learn and it keeps evolving as the business changes. BTNG has been designing for over 15 years, so we have plenty of experience in these six stages – from A-Z!
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