About Us

Isn't it a great feeling when everything just... works?

If we had our way, all of life's tasks would be as slick as clicking here, tapping there, pressing that and done! With every client we help and every experience we simplify we feel like we edge closer to that ideal.

As soon as we start working together, you'll realise that 'slick' is baked into everything we do; from our ‘Design Thinking’ approach through to the end result.

Who we are

We are a collective of designers, researchers, facilitators and more.
Our shared values and beliefs influence the work that we do and the impact we hope to achieve.

Believes & Values

100% Remote, 100% Inclusive!

At BTNG, we value diversity and inclusivity. We believe that it's important for our team to be as diverse as the world in which we live. We think that by being inclusive, people will feel more comfortable sharing their ideas with us and collaborating on projects. This is what makes us different from other companies: 100% remote, 100% inclusive!

Health and happiness through Mindfulness

We believe in mindfulness and the concept of "work hard, play harder." We know that it's important to take care of oneself. It is our responsibility as a company to help foster an environment where people can be happy and healthy.

How we apply this
  • We make sure every team member has a personal plan of growth which includes personal, work and health goals.
  • With every workshop we facilitate, we make sure there are enough breaks for both our people and clients alike.

No one knows. Think, create and learn

No matter how senior someone is, all ideas are treated equally. They all need validation. We encourage everyone to take risks, as long as they are calculated ones, without fear of being shamed for it.

How we apply this
  • We make sure everyone feels safe and understands the plan.
  • Leaders speak last. F.e. during a Design Sprint, the Decider first needs to hear the team before making their decision.

Diversity & Inclusion to obtain perspective

BTNG believes that, in order to be successful as a company, we need people from all backgrounds with different perspectives. That way the best ideas will come out because they can't be predefined based on someone's background or culture.

Every individual deserves an equal opportunity for success regardless of their background, race, ethnicity or sexual orientation.

How we apply this
  • Our team of hand-picked experts is based all over the world.
  • We are committed to building a team with diverse backgrounds, gender identity and cultures.

Fail fast

A beautiful principle from Design Thinking is "Fail fast". By this, we mean that you should be able to prototype and test your ideas as quickly as possible. This way we can learn what works and what doesn't work, without wasting time or money on the wrong things.

How we apply this
  • Whenever we try something new, we create the fastest version of our idea for validation.
  • Working with clients, we only permit the creation of low-fidelity prototypes for early idea validation.

100% Remote

If COVID-19 taught us anything, it's that we can work everywhere. Working remote isn't perfect, but it has a lot of advantages such as reduced costs, increased productivity and freedom.

We're also making sure our team and clients reduce their carbon footprints from commuting! #SaveThePlanet

How we apply this
  • Daily check-ins and digital coffee 1on1's.
  • Every team member has a monthly meeting discussing their personal growth plan with their Creative Director.

Building a team with real people

Although our hand-picked super-star team works remotely, we're making sure no one ever feels distanced from the team. Building a team with real people means that we'll have a sense of humor, be adventurous and curious.

It's an ambitious goal to build the best team on earth but it can happen if the believes are aligned and values are shared.

How we apply this
  • If you think you should be part of the best team on earth, reach out!
Background Illustration Minty Color

We partner with ambitious brands, big and small.

We have the privilege of working with forward-thinking companies looking to improve their design principles. We act both as consultants and as an extension to in-house teams.

UWKM is the specialist when it comes to solving eCommerce challenges by creating custom, high-speed solutions.

Webdesign Agency

TheyDo — Partnering with TheyDo to help organizations to map their customer journeys through qualitative research.

Customer Journey Platform

Miro — Miro is the online collaborative whiteboard which we dare to say is the backbone to our remote service.

Online collaboration

Webflow — As a webflow partner, we are able to quickly establish no-code landingpages for our A/B testing and validation of new digital products and services.

No-Code Platform

Succesfactor — Succesfactor partnered with BTNG to redesign their online presence and collaborate on marketing efforts.

Online Marketing Agency

Programic — We have an ongoing partnership with Programic to assist them in their Design & Innovation efforts.

Development Agency

Knyfe: Organisatieadvies — A consultancy agency specialised in strategy and change management for education, culture and the creative industry.


Download the Ultimate Guide to Design Thinking for free.

Download the Ultimate Guide to Design Thinking for free

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