How Might We's

Using How Might We to explore wild ideas

During our Design Thinking approach, we start by going broad. This means we want to gather as much information as possible. But even in the ideation phase, we want to always give room to explore wild ideas before diving into a particular solution.

How Might We is one of the best ways to do this.

This How Might We approach allows us to explore many different ideas without committing too early to a specific solution, which helps keep our creative process fresh and innovative.

Using How Might We for a Particular Solution

With Innovative thinking during the Design Thinking Process, we make sure the challenge is properly framed. In order to come up with an innovative solution to our design challenges, How Might We is a method that is used to come up with the right problem. How Might We helps us by providing an opportunity for creative exploration and new ideas, which can be applied as potential solutions to our design challenges.

The role of How Might We in Design Sprints and Design Thinking

You might have heard of How Might We through our Design Sprint product. But How Might we has a richer history. The technique was first introduced by Procter & Gamble in the 1970s and adopted by IDEO. The design tool has become popular in design thinking and is used by design teams worldwide. The technique is often used in the design community to build creative solutions that solve real user problems. Creating a How might-might-we (HMW) question can generate lots of creative ideas. Creating a 'How might we?' is a question that frame the problem for ideation.

Explore Innovative Thinking with BTNG

Insights suggest that coming up with hmw questions is a tricky process. HMW Questions are a great way to explore wild ideas and deep dive into solutions. They provide an innovative creative method for organisations that want to focus on the right problem. We're looking for new clients, so get in touch with us if you need help! Schedule your free phone consultation with one of BTNG's experts today.