It’s not very often we take on B2B websites. But for our friends at Succesfactor we gladly make an exception! We invested time and effort to define clear goals based on the company mission. To achieve this, a user-centered redesign that aligns business goals with user needs was an absolute requirement.
Together with Succesfactor, we defined strategic business goals. Why do they do what they do, and what do they need to grow? How can their website help them get where they need to go. Being able to communicate their expertise and experience will help them to attract the right type of clients.
The new identity of Succesfactor has helped them obtain new clients. A more mature and professional look and feel immediately radiates that coolness clients looking for when working with an online marketing agency. A brand new homepage that keeps users on the site. A new way to present the impact that SF makes for its clients by creating a new portfolio presentation. A knowledgebase for SEO purposed and to impress their visitors with their extensive knowledge. And most importantly: A happy customer.