WTF is BTNG?
Well, BTNG is me. Hi, I'm Philip.
I've been designing e-commerce experiences for 20 years. Started with a web design agency in Amsterdam, went freelance, ran workshops, got some certifications. Along the way, I noticed something: the longer you work on your own product, the harder it is to see what's broken.
You know your store inside out. You've made every decision. You've debated every word. But your customer? They just landed here. They're skeptical. Distracted. One click away from your competitor. That's where I come in.
20 years in Digital Design
UI/UX Expert (both Research & Design)
UI/UX Expert (both Research & Design)
Official Dovetail Expert
Certified Design Sprint Facilitator
Instant.so Expert
WTF is BTNG?
Well, BTNG is me. Hi, I'm Philip.
I've been designing e-commerce experiences for 20 years. Started with a web design agency in Amsterdam, went freelance, ran workshops, got some certifications. Along the way, I noticed something: the longer you work on your own product, the harder it is to see what's broken.
You know your store inside out. You've made every decision. You've debated every word. But your customer? They just landed here. They're skeptical. Distracted. One click away from your competitor. That's where I come in.
20 years in Digital Design
UI/UX Expert (both Research & Design)
UI/UX Expert (both Research & Design)
Official Dovetail Expert
Certified Design Sprint Facilitator
Instant.so Expert
WTF is BTNG?
Well, BTNG is me. Hi, I'm Philip.
I've been designing e-commerce experiences for 20 years. Started with a web design agency in Amsterdam, went freelance, ran workshops, got some certifications. Along the way, I noticed something: the longer you work on your own product, the harder it is to see what's broken.
You know your store inside out. You've made every decision. You've debated every word. But your customer? They just landed here. They're skeptical. Distracted. One click away from your competitor. That's where I come in.
20 years in Digital Design
UI/UX Expert (both Research & Design)
UI/UX Expert (both Research & Design)
Official Dovetail Expert
Certified Design Sprint Facilitator
Instant.so Expert
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Join 1,000 companies already building their websites with Frameblox.
Trusted by
Join 1,000 companies already building their websites with Frameblox.
Trusted by
Join 1,000 companies already building their websites with Frameblox.
Why One Person?
I'm incredibly independent. Borderline obsessed with my work, if I'm honest. There's an old saying: "Alone you go faster, together you go further."
I'm fine with fast.
And with modern tools: Figma, Instant.so, Notion, video… I'm betting solo can go just as far as teams now. Maybe further, actually. No coordination overhead. No handoff delays. No consensus-building on every decision.
Just me, doing what I'm really good at, really fast.
Why One Person?
I'm incredibly independent. Borderline obsessed with my work, if I'm honest. There's an old saying: "Alone you go faster, together you go further."
I'm fine with fast.
And with modern tools: Figma, Instant.so, Notion, video… I'm betting solo can go just as far as teams now. Maybe further, actually. No coordination overhead. No handoff delays. No consensus-building on every decision.
Just me, doing what I'm really good at, really fast.
Why One Person?
I'm incredibly independent. Borderline obsessed with my work, if I'm honest. There's an old saying: "Alone you go faster, together you go further."
I'm fine with fast.
And with modern tools: Figma, Instant.so, Notion, video… I'm betting solo can go just as far as teams now. Maybe further, actually. No coordination overhead. No handoff delays. No consensus-building on every decision.
Just me, doing what I'm really good at, really fast.
What Makes This Different
Most agencies give you meetings, strategy decks, and opinions from five people who've never run an e-commerce store.
I give you a video showing exactly what's broken, designs that fix it, and prioritization based on 20 years of seeing the same patterns repeat.
No proposals or estimates. No endless calls.
Just clear, implementable fixes.
What Makes This Different
Most agencies give you meetings, strategy decks, and opinions from five people who've never run an e-commerce store.
I give you a video showing exactly what's broken, designs that fix it, and prioritization based on 20 years of seeing the same patterns repeat.
No proposals or estimates. No endless calls.
Just clear, implementable fixes.
What Makes This Different
Most agencies give you meetings, strategy decks, and opinions from five people who've never run an e-commerce store.
I give you a video showing exactly what's broken, designs that fix it, and prioritization based on 20 years of seeing the same patterns repeat.
No proposals or estimates. No endless calls.
Just clear, implementable fixes.