Cases
Real results from ecommerce UX audits, conversion optimization, and design projects.
TwinTopics: Designing the Future of Real Estate Management
Designed and built TwinTopics in Webflow using a custom Figma system, AI-driven copy and visuals and a fully responsive, future-proof layout.
Spring cleaning De Online Drogist backed by Research
De Online Drogist is one of the largest e-commerce platforms in the Netherlands. Despite their scale and success, their digital experience was cluttered, inconsistent, and weighed down by years of UX debt. When I first opened the site, I couldn’t believe my eyes. So much low-hanging fruit. So many quick wins. The best part? They were already performing well, which meant there was nothing but upside. That’s where I came in.
Creating Spaces that Matter with Plantinum Ecommerce
I had the pleasure of leading the design overhaul for Plantinum, a renowned Dutch e-commerce company specializing in creating spaces that matter. This project was a collaborative effort involving a front-end developer, a back-end developer, and myself, where I took charge of all design-related aspects. Our goal was to transform Plantinum’s online presence into a visually appealing, user-friendly website that truly reflects their brand ethos and enhances customer experience.
Finding the Right Fit for New Products in Supermarkets
Launching a new product requires precise market placement for success. Distrifood Dynamics, an innovative solution designed for Distrifood, transforms how businesses leverage supermarket data. This project involved converting a static spreadsheet into a dynamic, interactive dashboard, providing actionable insights and comprehensive tools for effective product placement and market strategies.
Getting employee budgets & finance right
I had the pleasure of collaborating with Quyntess to revamp their innovative product, Q-Card, a virtual B2B payment card with authorization capabilities. The goal was to modernize the user interface and enhance its usability by leveraging native phone functionalities, transforming it into a sleek, user-friendly app that meets the contemporary standards of mobile applications.
Application in Dark Mode Material Design for Stage Automation
Verendus Industries needed an entry-level application to simplify stage automation for professionals. Stage automation is complex and risky, with potential for human error that could damage expensive equipment. Our goal was to create a safe and user-friendly solution using Dark Mode Material Design.
Revamping the Design System for FD
Seven years ago, I had the incredible opportunity to create one of the first digital design systems for 'Financieele Dagblad' (FD), a leading financial newspaper in the Netherlands. At that time, we were navigating the early days of digital design using Sketch. As design trends and tools evolved, I felt it was time to revisit and refine this project with the expertise and capabilities I’ve developed since then.
Transforming Dation for Better Driving School Management
Dation provides a B2B SaaS solution to help driving schools improve their services and increase revenue. Their system, combining CRM and ERP functions, makes it easy to run and manage a driving school. As lead UX designer, I led design sprints and created a design system to enhance product value and boost customer satisfaction.
Moving ORTEC from Local Software to Cloud-Based Excellence
ORTEC, the global leader in mathematical optimization software and advanced analytics, needed to transition from local software to a modern web application using Material Design principles. With around 1,000 employees and offices in 13 countries, this project aimed to achieve uniformity and consistency across their platform, leveraging the cloud to enhance functionality and accessibility.
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