Your store is leaking revenue. You just can't see where.

One e-commerce conversion blindspot, explained with evidence and a fix. Every week. Free.

From the designer behind €2.8M in annual savings for ANWB. 20 years with ADIDAS, LEGO, Philips, and KLM.

Interested in specific topics?

Optimize design, UX, and conversion on product pages

Fix checkout flow and recover lost sales

Understanding users through research methodology

Building scalable, consistent design

Personalization, AOV, customer retention strategies

WCAG and European Accessibility Act compliance

Showing shipping costs late in checkout? That single mistake costs the average store 48% of completed checkouts.

Your add-to-cart button passes accessibility checks but still loses conversions on mobile. The problem isn't the code.

You have reviews. You have security badges. They're in the wrong place, so they're doing nothing.

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Every week. One blindspot per issue.

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