Privacy Policy

This is the privacy policy of BTNG Studio ("BTNG", "I", "me"). It explains what personal data I collect through btng.studio, why I collect it, and what your rights are.

I keep things simple. I collect the minimum data needed to run this business and I don't sell, share, or do anything shady with your information.

Who is responsible

Philip Wallage, trading as BTNG Studio
Maagdenburgsstraat 24
7421ZC Deventer, The Netherlands
Chamber of Commerce (KVK): 91214777
Email: mail@btng.studio
Phone: +31 (0)6 220 46 961

What I collect and why

Contact form

When you fill out the contact form, I collect your name, email address, and whatever you write in the message field. I use this to respond to your inquiry and potentially follow up on a project discussion.

Legal basis: legitimate interest (Article 6(1)(f) GDPR) to respond to your request, or pre-contractual measures (Article 6(1)(b) GDPR) when your inquiry relates to a potential project.

Retention: I keep contact form submissions for up to 12 months after our last communication, unless a project relationship begins.

Booking a call

When you book a call through Calendly, you share your name, email, and any notes you add. Calendly processes this data on my behalf. Their privacy policy is available at calendly.com/privacy.

Legal basis: pre-contractual measures (Article 6(1)(b) GDPR).

Retention: booking data is retained by Calendly according to their own policy. I keep my records of calls for up to 12 months.

If you sign up for my newsletter, I collect your email address. I use it to send you practical insights about e-commerce UX and occasional updates about BTNG's services. Every email includes an unsubscribe link. One click, you're out.

Legal basis: your consent (Article 6(1)(a) GDPR).

Retention: until you unsubscribe or ask me to remove you.

Lead magnet downloads

When you download a free resource (like a guide or checklist), I collect your email address. I use this to deliver the resource and may follow up with related content. You can unsubscribe at any time.

Legal basis: your consent (Article 6(1)(a) GDPR).

Retention: until you unsubscribe or ask me to remove you.

Website analytics

I use Plausible Analytics to understand how visitors use this site. Plausible is a privacy-focused analytics tool that does not use cookies, does not collect personal data, and does not track you across websites.

All data is aggregated. I can see page views, referral sources, and general location (country level). I cannot identify individual visitors. Plausible's servers are located in the EU (Germany), and they are fully GDPR compliant.

No cookie consent is required for Plausible because no cookies are placed and no personal data is stored on your device.

More about their approach: plausible.io/data-policy

Legal basis: legitimate interest (Article 6(1)(f) GDPR) in understanding site usage to improve it.

Hosting

This website is hosted by Framer (Framer B.V.). When you visit the site, Framer may process technical data like your IP address and browser information as part of delivering the pages to you. This is standard for any website.

More information: framer.com/privacy

Cookies

This site does not use cookies. No tracking cookies, no analytics cookies, no marketing cookies. That means no cookie banner either.

Third parties

I share your data only with parties that need it to provide their services. Here's who:

Plausible Analytics (Plausible Insights OÜ, Estonia, EU servers) for aggregated website statistics. No personal data is shared.

Calendly (Calendly LLC, United States) for call bookings. Data transfer to the US is covered under the EU-US Data Privacy Framework.

Email service provider for newsletter delivery. Your email address is shared with this provider to send you the emails you signed up for.

Framer (Framer B.V., Netherlands) for website hosting.

I do not sell your data. I do not share it with advertisers. I do not use it for profiling.

Your rights

Under the GDPR, you have the right to:

Access your personal data and receive a copy of it.

Correct any inaccurate or incomplete data I hold about you.

Delete your personal data ("right to be forgotten").

Restrict processing of your data in certain circumstances.

Data portability, meaning you can receive your data in a structured, machine-readable format.

Object to processing based on legitimate interest.

Withdraw consent at any time for processing based on consent (like your newsletter subscription). This does not affect the lawfulness of processing before withdrawal.

To exercise any of these rights, email me at mail@btng.studio. I will respond within 30 days.

Complaints

If you believe I'm not handling your data correctly, I'd prefer you reach out to me first so I can fix it. But you always have the right to file a complaint with the Dutch Data Protection Authority:

Autoriteit Persoonsgegevens
PO Box 93374
2509 AJ The Hague
autoriteitpersoonsgegevens.nl

Changes to this policy

If I make significant changes to this policy, I will update the date at the top of this page. For material changes that affect how I use your data, I will notify you via email if I have your contact details.

Questions

Something unclear? Email me at mail@btng.studio. Happy to explain.