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Ecommerce UX Designer

Philip Wallage

I've spent 20+ years helping brands understand their customers. Now I focus on one thing: making ecommerce stores convert better.

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Philip Wallage

The short version

I started in web design over twenty years ago at an agency in Amsterdam. Built websites. Learned what worked. Learned what didn't.

Then I went in-house. MediaMonks, working on ADIDAS and LEGO. ORTEC, designing logistics software for Shell and IKEA. Financieel Dagblad, building design systems for the Netherlands' leading financial newspaper.

Twelve years ago I went freelance. Worked with PWC, Vodafone, Philips, and dozens of other brands. Ran workshops. Got certified. Became one of twelve Miro Experts in the Netherlands.

But here's what I noticed: The companies that got the best results weren't the ones with the biggest budgets. They were the ones who understood their customers through user research, scalable design, and conversion optimization.

That's what I do now. I help ecommerce brands understand why customers don't buy, then I design the fixes.

Philip Wallage BTNG.studio

Credentials

Certifications and recognitions from people who know what they're doing.

Over twenty years of work, some of it for these brands.

ADIDAS Bol.com KLM Philips LEGO ANWB
ASML Het Financieele Dagblad DPG Media Drukwerkdeal PwC Nedap

What I believe

Data beats opinions.

I don't care what the HiPPO thinks. I care what customers do.

Simple beats clever.

The best design is the one users don't notice because it just works.

Speed beats perfection.

A good solution shipped today beats a perfect solution shipped never.

One expert beats a team.

No handoffs, no miscommunication, no waiting for alignment.

Let's talk about your store

Book a free 30-minute call. No pitch, no pressure. Just a conversation about your challenges and whether I can help.

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