E-commerce UX Audit Cost Guide (2026): What You Actually Get for Your Money

You’re about to spend somewhere between €0 and €50,000 on a UX audit. That range is real. And most of what separates those numbers isn’t quality. It’s overhead, positioning, and whether the agency needs to pay for a corner office in Amsterdam.

Here’s what a UX audit actually costs, what you get at each price point, and exactly how to calculate whether it’s worth it before you talk to anyone.

I’ll also tell you what I charge at BTNG, and why.

What Is a Reasonable Audit Fee?

A reasonable ecommerce UX audit fee is €2,500 to €7,500 for a specialist with real ecommerce experience. That range delivers a full heuristic analysis, analytics review, session recording analysis, and a prioritized issue list with specific fix recommendations.

Below €1,000: you’re paying for a checklist review, not a real audit. Above €15,000 for a standard ecommerce store: you’re paying for agency overhead, not expertise.

The right frame is not “what does an audit cost?” but “what does a 0.5% conversion rate improvement generate per month?” For a store doing €50,000/month in revenue, that’s €25,000 additional monthly revenue from a €3,500 investment. Payback in 3-4 days of the improvement running.

The fee is reasonable when the ROI math works. Run the calculation before you talk to anyone.

How Long Does a UX Audit Take?

A properly scoped ecommerce UX audit takes 10 to 15 business days from access to delivery. Here is what happens in that time:

Days 1-2: Onboarding. You share Google Analytics, session recording access, and a test account for purchase testing.
Days 3-5: Analytics review. Funnel analysis, exit pages, device breakdown, segment identification.
Days 5-10: Heuristic analysis and session recording review. Expert review of all page types against ecommerce benchmarks. Minimum 100 sessions reviewed.
Days 10-12: Report writing and prioritization. Every finding gets severity ratings and impact-vs-effort scoring.
Days 12-15: Delivery and debrief. Written report plus a 60-minute walkthrough call.

Expedited delivery in 5-7 business days is possible at a 30% premium. Timeline scales with store complexity — a single-market, 50-product store takes less time than a multi-market, 500-product store.

What extends timelines: delayed analytics access, no session recording data, a store that hasn’t had GA4 ecommerce tracking running. Set these up before you commission an audit.

The Real Price Range: €500 to €50,000+

The UX audit market has no standard pricing. A €500 freelancer and a €50,000 agency both call what they deliver a “UX audit.” The difference is scope, methodology, and what you can actually do with the output.

Here’s what the market actually looks like in 2026:

Provider type	Typical range	What you’re actually paying for
DIY (your own time)	€0	Your time only. No external perspective.
Junior freelancer	€500–€1,500	A checklist review. Limited methodology.
Senior freelancer	€1,500–€4,000	Solid heuristic analysis. Depends on the individual.
Specialist studio (e-commerce focus)	€2,500–€15,000	Structured methodology. E-commerce benchmarks. Prioritized output.
Large digital agency	€10,000–€50,000+	Full team. Workshops. Stakeholder presentations. You pay for process.
Enterprise consulting firm	€25,000–€100,000+	Brand name. Frameworks. Decks. Very little of this is audit.

The number that matters most isn’t the fee. It’s whether the output gives you enough clarity to make €X more than it cost.

The Three Real Tiers: DIY, Freelancer, Specialist

Tier 0: DIY Audit (Free, But Not Actually Free)

If your store does under €300,000 in annual revenue, a paid audit is probably premature. Start here.

A DIY audit uses three tools you likely already have access to:

Google Analytics 4 (free). Look at your checkout funnel in the Funnel Exploration report. Find the step where traffic drops hardest. That’s where you start.

Microsoft Clarity (free). Session recordings and heatmaps. Watch 50 real sessions of users hitting your product pages. You will immediately see problems you’ve been blind to.

Baymard Institute’s free checklist (free). Their public research covers 244 UX guidelines across checkout, product pages, and navigation. Cross-reference against your own store.

Cost: €0. Time: 15–25 hours if you do it seriously.

What you’ll miss: You won’t know which issues matter most relative to each other. You won’t have e-commerce benchmark data to calibrate severity. You won’t catch the problems that require UX expertise to recognize. And you’ll bring your own blind spots to every page you look at.

The DIY audit is a diagnostic first step. It tells you whether there’s a problem. It rarely tells you what to actually fix first, or how.

Tier 1: Freelance UX Auditor (€500–€4,000)

This is the most variable tier. A senior freelancer with 10 years of e-commerce UX experience charging €3,500 will deliver better work than most agencies at €10,000. A junior freelancer charging €800 will give you a formatted checklist with screenshots.

What you typically get at €500–€1,500:

Heuristic review of your store against a general UX checklist
Screenshots with annotations
A PDF report with “findings”
Usually no analytics access, no session recordings

What you typically get at €2,000–€4,000 (senior freelancer):

Expert heuristic analysis against e-commerce benchmarks (Baymard, Nielsen)
Analytics review (conversion funnel, exit pages, rage clicks)
Session recording analysis
Prioritized issue list with impact vs. effort estimates
Debrief call to walk through findings

The risk with freelancers at any tier: you’re buying one person’s expertise and one person’s methodology. If they’re excellent, this is great. If their background is in SaaS or enterprise software, their e-commerce recommendations will be off. Always check their specific e-commerce portfolio before hiring.

Who should use a freelancer: Stores doing €300K–€1M in annual revenue. You need external perspective but can’t justify a full specialist studio engagement. Prioritize e-commerce expertise over years of total UX experience.

Tier 2: Specialist E-commerce Studio (€2,500–€15,000)

This is where I operate with BTNG. The defining characteristic of a specialist studio isn’t the fee. It’s the methodology.

A proper specialist studio brings:

A documented, repeatable audit framework calibrated to e-commerce
Benchmarks from multiple stores (not just your store in isolation)
Pattern recognition from seeing the same problems across dozens of audits
An output format that translates directly into developer tickets

Audit-only engagement (€2,500–€5,000):

You get the diagnosis. Your team handles implementation.

Included:

Full heuristic analysis across all core store pages (homepage, category, product, cart, checkout)
Google Analytics funnel audit and event tracking review
Session recording analysis (Hotjar or Microsoft Clarity)
Competitor benchmark: how your checkout compares to category leaders
Prioritized issue list: every finding ranked by impact vs. effort
Written report with annotated screenshots and specific fix recommendations
60-minute debrief call

Turnaround: 10–15 business days.

Audit plus implementation-ready redesign (€5,000–€15,000):

You get the diagnosis and developer-ready specs for the top 3–5 issues.

Included: Everything above, plus:

Figma files with redesigned components for identified problem areas
Annotated implementation notes for your developer
One round of implementation review before go-live
30-day post-launch check-in

Turnaround: 4–6 weeks.

Who should use a specialist studio: Stores doing €1M–€10M in annual revenue with a conversion rate under 2.5%. You’ve got traffic. The problem is the store is losing people it should be keeping.

Tier 3: Large Digital Agency (€10,000–€50,000+)

At this level you’re buying a team, not an audit. You get account managers, strategists, workshops, stakeholder presentations, and a final deliverable that looks like a boardroom deck.

Is that bad? Not necessarily. If you’re a large retailer with multiple internal stakeholders who need to be aligned before anything gets built, the process around the audit has value.

But if you just need to know what’s wrong with your checkout and what to fix first, you do not need to spend €25,000 on a team of eight people to tell you.

What agencies do well: Multi-market audits, complex tech stack reviews, coordinating across multiple internal teams, delivering work that needs to be presented to a board.

What agencies don’t do well: Moving quickly, staying lean, giving you someone who will actually look at your store themselves rather than delegating to a junior analyst.

Who should use a full-service agency: Retailers doing €20M+ in annual revenue with genuine organizational complexity. Or stores that need UX, development, and analytics wrapped into one engagement with one vendor.

What a Proper Audit Actually Reviews

Regardless of who you hire, a complete e-commerce UX audit covers these six areas. If a provider doesn’t review all six, the audit is incomplete.

1. Homepage and landing pages

Value proposition clarity, trust signals, navigation structure, load performance, mobile above-the-fold content. Most homepages lose people in the first 5 seconds. Not because they’re ugly. Because they don’t answer “what is this store, what do you sell, and why should I buy from you” fast enough.

2. Category and collection pages

Filtering and sorting UX, product discovery path, empty state handling, pagination vs. infinite scroll behavior, mobile filter usability. Baymard research finds that 42% of e-commerce sites have filtering systems so broken that users can’t narrow to their actual target product.

3. Product pages

Image quality and quantity, variant selectors, trust signals (reviews, returns, security), cross-sell placement, mobile layout, add-to-cart visibility. Product pages are where most audit findings cluster. They’re also where stores with good traffic lose the most revenue.

4. Cart

Summary clarity, shipping cost timing, savings messaging, cross-sell relevance, one-click payment option placement. The moment someone sees unexpected shipping costs in the cart is the moment 49% of them leave. That number is from Baymard’s 2024 checkout research across 4,500+ stores.

5. Checkout

Step count, form field design, payment method coverage (iDEAL, SEPA, Apple Pay, Klarna for EU stores), error message quality, mobile keyboard behavior, guest checkout flow. Baymard benchmarks the average EU e-commerce checkout at 39 unnecessary friction points. The average. That’s before I’ve looked at your specific implementation.

6. Post-purchase

Confirmation page content, confirmation email timing and content, returns initiation flow, repurchase trigger timing. This is the most under-audited area. Most stores treat the order confirmation as the finish line. It’s actually the start of the cheapest customer acquisition you’ll ever do.

How to Calculate Your ROI Before Spending Anything

Run this calculation before you talk to any auditor. If the numbers don’t work, don’t buy the audit.

The formula:

Monthly sessions x conversion rate increase x average order value = monthly revenue gain

Then: Audit cost / monthly revenue gain = payback period in months

A concrete example:

Your store does €500,000 per year in revenue. That’s roughly €41,700/month. Your current conversion rate is 1.5%. You get 20,000 monthly sessions. Average order value is €75.

At 1.5% CVR: 20,000 x 0.015 = 300 orders/month x €75 = €22,500/month in revenue.

Now model a 1.0 percentage point improvement. Not unusual after fixing a broken checkout. That takes you from 1.5% to 2.5%.

At 2.5% CVR: 20,000 x 0.025 = 500 orders/month x €75 = €37,500/month in revenue.

That’s €15,000 more per month. €180,000 more per year.

An audit at €5,000 pays for itself in 10 days of the improvement running.

Now be conservative. Model a 0.3% improvement instead. From 1.5% to 1.8%.

At 1.8% CVR: 20,000 x 0.018 = 360 orders/month x €75 = €27,000/month.

That’s €4,500 more per month. The €5,000 audit pays back in 5 weeks.

The threshold question: If a realistic, conservative CVR improvement doesn’t pay back the audit within 90 days, either the store needs more traffic (not a conversion fix) or the audit is too expensive for your current revenue.

Do the math. Then decide.

What BTNG Audits Include

I run a focused e-commerce UX practice at BTNG. I’ve worked with Dutch and Belgian e-commerce stores in the €1M–€10M range. I publish pricing because I work with stores that don’t have time for three-week discovery processes before seeing a number.

Every BTNG audit includes:

Full heuristic analysis. I personally review your store against Baymard’s e-commerce UX guidelines (not a junior analyst, not a template checklist). Every page type: homepage, category, product, cart, checkout, post-purchase.

Analytics audit. I review your Google Analytics 4 checkout funnel, identify your highest-exit steps, check whether your event tracking is giving you reliable data, and flag any measurement gaps that are hiding conversion problems.

Session recording analysis. I review at minimum 100 sessions across your key pages. I look for rage clicks, abandoned form fields, scroll depth patterns, and mobile vs. desktop behavioral differences.

Competitor benchmark. I compare your checkout and product pages against the top 3 performers in your category. Not generic “best practice.” Specific comparisons to stores your customers are also shopping at.

Prioritized issue list. Every finding gets a severity rating (critical, major, minor) and an effort estimate (hours of developer time). You don’t have to guess what to fix first.

Written report with annotated screenshots. Every issue is documented with visual evidence and a specific fix recommendation. Not “improve the user experience.” Specific: “The iDEAL button is rendering below the fold on mobile Safari — move it to the top 3 payment options in your Shopify checkout settings.”

60-minute debrief call. I walk you through the top 10 findings, answer your questions, and help you sequence the implementation.

Audit-only starts at €2,500. Audit plus implementation-ready redesigns starts at €5,000. Details and current availability: the conversion audit page.

When a UX Audit Is Worth It (And When It’s Not)

An audit makes sense when:

Your store does €500,000+ in annual revenue. Below this threshold, traffic volume is almost always the primary constraint. A 2.5% CVR on 2,000 monthly sessions is 50 orders. Doubling traffic gets you to 100 orders. An audit that improves CVR to 3.5% on the same traffic gets you to 70. Traffic wins at low volume.

Your conversion rate is under 2.5%. The Baymard 2024 benchmark for EU e-commerce is 2.2% average. If you’re at or below average and you have traffic, you have a conversion problem worth diagnosing.

You’re getting traffic but not orders. Traffic problem is different from conversion problem. An audit tells you which one you have (or confirms it’s both).

You’ve added features and seen no improvement. This is the clearest signal. You’ve been building. Conversion hasn’t moved. Something structural is wrong and you need external eyes.

You’re about to invest in a redesign. An audit before a redesign is the cheapest thing you’ll do. It costs €3,000–€5,000 to know exactly what to fix. A redesign without an audit costs €20,000–€80,000 and may not fix the actual problems.

An audit doesn’t make sense when:

You’re under €300,000 revenue and under 5,000 monthly sessions. Start with the DIY audit. Fix the obvious things. Get to €500K before you spend on external expertise.

You launched less than 60 days ago. You don’t have enough behavioral data for session recording analysis to be statistically meaningful. Wait.

You don’t have Google Analytics 4 with e-commerce tracking enabled. Without this, an audit can only tell you qualitative things. Quantitative prioritization requires conversion funnel data. Set up GA4 properly first.

Your implementation team doesn’t exist. An audit with no one to implement the findings is a document, not an investment. Make sure you have developer capacity before you commission an audit.

AI Audits vs. Expert Audits: What You Actually Get

Automated UX audit tools have emerged at $8-$50/month. They run heuristic checks against a rules database and generate a report in minutes. Some are genuinely useful for a quick sanity check on obvious issues.

They are not a substitute for an expert audit on a revenue-critical ecommerce store.

Here’s what AI tools miss consistently: behavioral context from session recordings, the judgment to distinguish a symptom from a root cause, EU payment method expertise (iDEAL prominence, Bancontact ordering, VAT display), and the ability to complete an actual test purchase and identify checkout-specific failures.

An AI tool will tell you your CTA button should be more visible. It will not tell you that your iDEAL redirect is failing on Safari/iOS and that 23% of your Dutch traffic is abandoning at payment confirmation.

Use AI tools for free preliminary screening. Use an expert for the diagnosis that actually moves your conversion rate.

Red Flags: What Cheap Audits Miss

Hiring a cheap auditor often costs more than hiring the right one. Here’s what gets skipped when the price is too low:

Mobile is an afterthought. A €500 freelancer reviews your store on a laptop. Mobile conversion is consistently 30–50% lower than desktop in EU e-commerce. If the auditor isn’t reviewing mobile Safari on iPhone and Chrome on Android specifically, they’re missing half your problem.

Analytics access isn’t requested. If no one asks for your Google Analytics login, you’re getting a visual review, not a data-backed audit. Heuristic analysis without analytics is opinion without evidence.

Session recordings aren’t watched. This is where the real behavior is. If the auditor tells you what’s wrong without watching real users navigate your store, they’re guessing.

Checkout isn’t tested end-to-end. Many auditors review the page design but don’t complete an actual test purchase. Checkout has bugs that are invisible unless you go through the whole flow. Payment method rendering, mobile keyboard behavior on form fields, error message quality: these only show up when you actually buy something.

The report is a list, not a roadmap. If you get 60 issues with no prioritization, the audit has failed at its primary job. The output should tell you what to fix in what order, not give you a list to panic about.

EU payment methods are ignored. iDEAL, SEPA, Klarna, Bancontact: these are table stakes for EU e-commerce. An auditor without EU market experience will miss whether your payment method ordering, labeling, and prominence are optimized for your market.

Questions to Ask Before Hiring Anyone

Ask these before you commit. If the answers are vague, keep looking.

1. What e-commerce stores have you audited in the last 12 months?

You want specific examples. Industry, approximate revenue, what was found. Generic “I’ve worked with many e-commerce clients” is not an answer.

2. What tools do you use for session recording analysis?

The answer should include a specific tool: Hotjar, Microsoft Clarity, FullStory, or similar. If they don’t mention session recordings at all, they’re doing a visual review only.

3. Will you review mobile and desktop separately?

The answer should be yes, automatically. Mobile has different conversion patterns, different friction points, different form behavior.

4. What does the deliverable look like?

Ask to see an example (anonymized). The format matters. A well-structured report with screenshots, severity ratings, and specific fix recommendations is usable. A 40-page PDF of UX theory with a list of recommendations buried at the end is not.

5. How do you prioritize findings?

The answer should involve impact vs. effort, revenue impact estimation, or severity tiers. If the answer is “we list everything we find,” that’s a problem.

6. Will you test an actual purchase?

The answer should be yes. If they’re not going through checkout with a real (or test) order, they’re not auditing checkout.

7. What do you know about Dutch/Belgian e-commerce specifically?

For EU stores: payment method preferences vary by country. Dutch consumers expect iDEAL as the first option. Belgian consumers expect Bancontact. German consumers expect SEPA. An auditor without this market knowledge will not catch regional payment friction.

Typical Timeline and Deliverables

Here’s what a well-run e-commerce UX audit looks like from start to finish:

Day 1–2: Onboarding

You share: Google Analytics access, session recording tool access (read-only is fine), any existing user research or previous audits, a test account with purchasing capability.

Day 3–5: Analytics review

Funnel analysis, exit page identification, device breakdown, traffic segmentation. This phase tells us where to focus the heuristic review.

Day 5–10: Heuristic analysis and session recording

Expert review of all page types against e-commerce benchmarks. Session recording review: minimum 100 sessions across key pages. Competitor benchmark.

Day 10–12: Report writing and prioritization

Findings documented with evidence. Severity ratings applied. Impact vs. effort scoring. Prioritized roadmap built.

Day 12–15: Delivery and debrief

Report delivered. 60-minute debrief call to walk through findings, answer questions, and align on implementation sequence.

Deliverables at the end:

Written audit report (typically 25–50 pages depending on store complexity)
Annotated screenshots for every major issue
Prioritized issue list (impact vs. effort matrix)
Implementation roadmap: what to fix in what order
60-minute debrief recording (if call is recorded)

Optional additions at higher tiers: Figma redesigns for top 3–5 issues, developer-annotated implementation specs, post-launch review.

The EU and Netherlands Context

Most UX audit resources are written by US agencies for US stores. The EU market is different in ways that matter for conversion.

Payment methods. The Netherlands: 60%+ of online transactions use iDEAL. Belgium: Bancontact is the dominant local method. Germany: SEPA direct debit and bank transfer still matter. An audit that doesn’t specifically review payment method prominence, ordering, and labeling for your market is leaving conversion on the table.

GDPR and cookie consent. Dutch stores face strict cookie consent requirements. Consent banners that block the add-to-cart area, trigger on every session, or slow page load are conversion killers. An EU-aware auditor treats your consent implementation as a UX problem, not just a legal one.

VAT display. Dutch consumers expect to see prices including VAT. Stores that display prices excluding VAT (common in B2B templates) and add VAT at checkout create a broken expectation that drives cart abandonment. This should be an explicit audit item.

Dutch language and cultural UX patterns. Trust signals that work for US consumers (BBB logos, “Satisfaction Guaranteed” badges) don’t land the same way in the Netherlands. Dutch consumers respond to: specific return windows, keurmerk badges (Thuiswinkel Waarborg, Webshop Keurmerk), shipping transparency, and exact delivery dates rather than ranges.

BNPL regulation. Klarna and AfterPay are regulated differently in the Netherlands following 2024 BNPL rules. How you display these options, what disclosures are required, and whether they’re positioned prominently enough are all audit items.

If your auditor hasn’t mentioned any of this before you hire them, they’re not the right person for your EU store.

The Decision Framework

Here’s how to decide what to spend:

Under €300K revenue, under 5K monthly sessions: DIY audit only. Use Clarity for free session recordings. Use Baymard’s free checklist. Fix what you find. Invest the money in traffic.

€300K–€1M revenue: Senior freelancer with e-commerce experience. Budget €2,000–€3,500. Check their e-commerce portfolio specifically.

€1M–€5M revenue: Specialist studio. Budget €3,500–€7,500 for audit-only, more if you need implementation specs. This is the highest-ROI tier for the investment.

€5M–€20M revenue: Specialist studio with a broader scope or combined audit and redesign engagement. Budget €8,000–€20,000 depending on store complexity.

Over €20M revenue: You probably need a full-service agency or in-house UX function. An in-house mid-level UX designer costs €55,000–€70,000/year in the Netherlands. At €20M revenue, that’s 0.3% of turnover and almost certainly worth it.

The inflection point for BTNG engagements is stores in the €1M–€10M range. This is where the audit ROI is clearest and where a focused specialist beats a generalist agency on both price and depth.

Frequently Asked Questions

How much does an audit usually cost?

A UX audit for an ecommerce store typically costs €500–€50,000 depending on provider type and scope. A junior freelancer charges €500–€1,500. A senior freelancer runs €1,500–€4,000. A specialist e-commerce studio like BTNG runs €2,500–€15,000. Large digital agencies start at €10,000 and go up from there. The number that matters is not the fee — it's whether the output generates more revenue than it costs.

How is a UX audit done?

A proper ecommerce UX audit follows four stages. First, analytics review: examining your GA4 checkout funnel to find the steps with the highest drop-off rate. Second, session recording analysis: watching 50–100 real user sessions to see where visitors hesitate, rage-click, or abandon. Third, heuristic analysis: expert review of every page type (homepage, category, product, cart, checkout) against Baymard Institute's 244 e-commerce UX guidelines. Fourth, prioritized output: every issue rated by severity and estimated dev effort, so you know exactly what to fix first. A thorough audit takes 10–15 business days from analytics access to final report.

How much should I pay for a UX audit?

For an e-commerce store doing €1M–€10M in annual revenue, a proper UX audit runs €2,500–€5,000 for audit-only, or €5,000–€15,000 for audit plus implementation-ready redesigns. Anything under €1,000 is a surface-level checklist review, not a proper audit. Anything over €20,000 for a standard e-commerce audit (not a full redesign) is agency overhead, not expertise.

How long does a UX audit take?

Standard delivery is 10–15 business days from when I have access to your analytics and session recording tools. Expedited delivery (5–7 business days) is available at a 30% premium. Timeline depends on store complexity and how many sessions are available for recording analysis.

Do I need to fix everything in the audit report?

No. A good audit delivers a prioritized list. The top 5–8 issues typically account for 70–80% of the conversion impact. Most stores implement in priority order: fix the critical issues, measure the impact, then continue down the list. You don't have to fix everything at once and you shouldn't try to.

What if I have a small budget?

If you're under €500K revenue, an audit is probably not the right starting point. Traffic volume is more likely the constraint. For stores between €300K–€1M, start with a focused checkout-only audit at a reduced scope and cost. Book a free 30-minute call and I'll tell you honestly whether an audit is the right investment for your current stage.

Can I get a partial audit?

Yes. I can audit a single area: checkout only, product pages only, or mobile experience only. This is useful if you've recently redesigned one part of your store and want a focused review, or if analytics have identified one clear drop-off point that needs specific attention.

Does it matter whether I'm on Shopify or WooCommerce?

Platform matters for what's fixable and how, not for audit methodology. Shopify audits focus on theme limitations, app conflicts, and Shopify-specific checkout constraints (including Shopify's native checkout restrictions). WooCommerce audits frequently surface plugin performance issues, checkout customization gaps, and hosting performance problems. The process is the same. The recommendations differ.

How do I know the audit will actually improve conversion?

Every issue I identify comes with a specific fix, not a vague recommendation. I don't write 'improve the mobile experience.' I write: 'The add-to-cart button is below the fold on mobile Safari for product pages with more than 3 images. Add a sticky add-to-cart bar for mobile — implementation cost is 2–4 developer hours, expected CVR impact is 0.2–0.4% based on Baymard data for this issue type.' You implement it, you measure it. The number moves or it doesn't. That's how you know.

What's the minimum traffic needed before an audit is useful?

For session recording analysis to be statistically meaningful, I want to see at least 500 sessions per month on key pages. Below that, behavioral patterns are too noisy to draw reliable conclusions. For a full audit with analytics review, a minimum of 3,000 monthly sessions across the store is the practical floor.

Do you offer audits in English for non-Dutch stores?

Yes. I work with e-commerce stores across the Netherlands, Belgium, and Germany. Reports are delivered in English. For non-Dutch stores, I adjust the EU payment method and trust signal benchmarks to the relevant market.

Red Flags Summary: What to Watch For

Before you sign anything, run through this checklist:

They haven’t asked for your Google Analytics access before quoting
The proposal doesn’t mention session recordings
They haven’t asked what platform you’re on or what payment methods you support
The deliverable is described as a “report” without a defined format
There’s no mention of prioritization methodology
They’re not asking about your conversion rate or current revenue
The price is under €1,000 for a “complete” e-commerce audit
They have no e-commerce-specific case studies
No one is doing an actual test purchase through your checkout

Any three of these and you’re looking at a checklist review dressed up as a UX audit.

Start Here

Before you commit to a paid audit, take 20 minutes and run this sequence:

Pull up your GA4 checkout funnel report. Find your biggest single drop-off step. Write down the percentage.
Install Microsoft Clarity if you haven’t. Watch 20 sessions of users on your product pages.
Complete a test purchase on your own store on a mobile device. Use iDEAL or Bancontact if that’s your primary payment method.

What you find in those 20 minutes will tell you whether your store has surface-level problems (fixable yourself) or structural ones (worth an expert’s eyes).

If the answer is structural, book a free 30-minute audit preview with me. I’ll look at your store live, identify 3–5 specific issues, and give you an honest assessment of whether a full audit is the right next step.

No pitch. No slide deck. Just your actual store.

Book the free audit preview