· 9 min read
How Much Does an E-commerce UX Audit Cost? (2026 Pricing Guide)
E-commerce UX audit pricing explained: €2.5K–€15K depending on scope. See what's included, ROI examples, and how to choose the right package.
Ecommerce UX Audit Pricing
Most UX agencies don’t publish their pricing. You fill in a form, get on a call, and find out three weeks later that a “quick audit” runs €15,000.
This page is different. BTNG publishes pricing because we work with Dutch e-commerce stores in the €1M–€10M range — and that audience doesn’t have time for discovery theater.
Here’s exactly what an e-commerce UX audit costs, what you get, and how to decide which tier makes sense for your store.
What Is an E-commerce UX Audit?
A UX audit is a structured analysis of where your store loses customers. Not a gut-feel review. Not a list of “nice to have” tweaks. A documented, evidence-based report that tells you which pages are bleeding conversion and exactly what to fix.
A proper audit uses:
- Heuristic analysis — expert review against known e-commerce UX benchmarks (Baymard Institute, Nielsen Norman)
- Session recordings — watching real users navigate your store (Hotjar, Microsoft Clarity)
- Analytics review — where traffic drops off, where people rage-click, which pages have high exit rates
- Competitor benchmarking — how your checkout, product pages, and navigation compare to top performers in your category
What you get at the end: a prioritized action list. Every issue ranked by impact vs effort, so your developer isn’t guessing what to fix first.
E-commerce UX Audit Pricing Tiers
Tier 1: Audit Only — €2,500–€5,000
What’s included:
- Full heuristic analysis of your store (homepage, category pages, product pages, checkout)
- Analytics review (Google Analytics + session recordings)
- Written audit report with screenshots and annotated examples
- Prioritized issue list (impact vs effort matrix)
- 60-minute debrief call
Best for: Stores that have an internal dev team or agency to implement fixes. You want the diagnosis. Your team does the treatment.
Typical turnaround: 10–15 business days
ROI reality: A Dutch apparel store we worked with invested €5,000 in an audit. We identified 4 critical checkout friction points — hidden shipping costs, iDEAL buried in the payment flow, forced account creation, and a mobile form that triggered the wrong keyboard. Fixing all four took 3 weeks of developer time. The result: €50,000 in additional annual revenue. The audit paid for itself in under 5 weeks.
Tier 2: Audit + Implementation — €8,000–€15,000
What’s included:
- Everything in Tier 1
- UX redesign of the top 3–5 identified problem areas
- Developer-ready specs (Figma files + annotated implementation notes)
- One round of implementation review (we check the work before it goes live)
- 30-day post-launch check-in
Best for: Stores without an in-house UX function. You want both the diagnosis and the prescription filled, delivered as dev-ready assets.
Typical turnaround: 4–6 weeks
Note: Implementation pricing varies by scope. A checkout redesign is different from redesigning a full product page template. We scope precisely before you commit.
Tier 3: Design Subscription — €6,799/month
What’s included:
- Ongoing UX design work, not a one-time audit
- Monthly audit cycle: we review what’s changed and what’s slipping
- Continuous iteration on your highest-impact pages
- Unlimited design requests within priority queue
- Monthly results review
Best for: Stores running €3M+ who know conversion is an ongoing problem, not a one-time fix. UX optimization is a compounding return — the stores that win long-term treat it as infrastructure, not a project.
Minimum commitment: 3 months
What Affects the Price?
Store complexity. A 200-SKU Shopify store is simpler to audit than a 5,000-SKU WooCommerce store with custom filtering, bundle pricing, and three checkout flows.
Traffic volume. Higher-traffic stores have more session recording data, more analytics to interpret, more A/B testing history to review. The audit takes longer.
How many platforms. Auditing desktop + mobile + tablet as separate experiences adds scope.
Existing analytics setup. If Google Analytics is misconfigured, we have to fix it before we can use it. That adds time.
Speed. Expedited delivery (5–7 days) is available at a 30% premium.
How to Calculate Your UX Audit ROI
Before you book an audit, run this calculation:
Step 1: What is your current monthly revenue?
Step 2: What is your current checkout conversion rate? (Find this in Google Analytics: Conversions → Ecommerce → Checkout Behavior)
Step 3: What would a 0.5% conversion rate lift be worth?
For example:
- Monthly revenue: €200,000
- Current checkout conversion rate: 1.8%
- Traffic: 15,000 monthly sessions
A 0.5% lift (1.8% → 2.3%) on 15,000 sessions = 75 more orders/month. If your average order value is €85: 75 × €85 = €6,375 additional monthly revenue.
An audit at €2,500 pays for itself in less than two weeks of the improvement running.
Baymard Institute’s 2024 benchmark: the average EU e-commerce checkout has 39 unnecessary friction points. Stores that fix 10–15 of them see conversion lifts of 0.5–2%.
That’s not a projection. That’s 15 years of checkout research across 4,500 stores.
What BTNG Audits Include (Standard for All Tiers)
Every BTNG audit covers these 6 areas:
1. Homepage and landing pages First impressions, trust signals, value proposition clarity, navigation structure
2. Category and collection pages Filtering and sorting UX, product discovery, pagination vs infinite scroll, empty state handling
3. Product pages Image quality, copy quality, variant selectors, trust signals, cross-sell placement, mobile layout
4. Cart Summary clarity, shipping cost visibility, savings messaging, cross-sell timing
5. Checkout Step count, form design, payment method coverage, error handling, mobile keyboard behavior, guest checkout flow
6. Post-purchase Confirmation page, confirmation email, returns initiation, repurchase triggers
Each area gets: issue identification, severity rating (critical/major/minor), screenshot evidence, and specific fix recommendation.
Frequently Asked Questions
How much should I pay for a UX audit?
For an e-commerce store doing €1M–€10M in annual revenue, a proper UX audit runs €2,500–€5,000 for audit-only, or €8,000–€15,000 for audit plus implementation-ready redesigns. Anything under €1,000 is likely a surface-level checklist review, not a proper audit. Anything over €20,000 for a standard audit (not redesign) is likely agency overhead, not additional expertise.
How long does a UX audit take?
Standard delivery is 10–15 business days. Expedited (5–7 days) is available at a premium. Timeline starts after we have access to your analytics and session recording tool.
Do I need to implement everything in the audit?
No. The audit delivers a prioritized list ranked by impact vs effort. Most stores start with the top 5–8 issues, which typically account for 70–80% of the conversion impact. You implement in priority order, measure, and continue — you don't need to fix everything at once.
What if I have a small budget?
If you're under €500K revenue, an audit is probably not the right starting point — traffic volume is the more likely constraint. For stores between €500K–€2M, start with a focused audit of your checkout only (lower scope, lower cost). Book a free 30-minute call to discuss what makes sense for your specific situation.
Can I get a partial audit?
Yes. We can audit a single area — checkout only, product pages only, or mobile experience only — at a reduced scope and cost. Useful if you've recently redesigned one part of the store and want to verify it specifically, or if your analytics have identified one area as the primary drop-off point.
What if I'm on Shopify? WooCommerce?
We audit both. Shopify audits often focus on theme limitations, app conflicts, and Shopify-specific checkout constraints. WooCommerce audits frequently surface plugin bloat, speed issues, and checkout customization gaps. Platform doesn't change the methodology — it changes what's fixable and how.
How do I know the audit will lead to real improvement?
Every issue we identify comes with a severity rating and a specific fix. We don't write 'improve the user experience.' We write 'The Add to Cart button is below the fold on mobile Safari — move it to a sticky bar at €X implementation cost for an estimated Y% lift based on Baymard checkout data.' You implement, you measure, you see the number move.
Cost Comparison: Freelancer vs Agency vs In-House
| Option | Cost range | Speed | Quality control |
|---|---|---|---|
| Freelance UX auditor | €500–€2,000 | Fast | Variable — depends heavily on individual |
| Specialist studio (BTNG) | €2,500–€5,000 | Fast | Consistent methodology + e-commerce focus |
| Full-service agency | €8,000–€25,000 | Slow | Good, but you pay for overhead |
| In-house hire | €50K–€80K/year | Ongoing | Full control, but high fixed cost |
When freelancer makes sense: Small stores (under €500K revenue) who need a quick sanity check, not a comprehensive audit. Risk: highly variable quality, no consistent methodology.
When specialist studio makes sense: Stores in the €1M–€10M range who need a focused, evidence-based audit with clear implementation guidance. You want e-commerce expertise, not generalist UX opinion.
When full-service agency makes sense: Stores that need UX + development + analytics as one engagement, or large retailers (€20M+) running multi-market operations with complex audit scope.
When in-house makes sense: Stores doing €10M+ who have enough ongoing UX work to justify a full-time hire. Below that, you’re paying for capacity you don’t consistently use.
Is a UX Audit Right for You?
A UX audit makes sense if:
- Your store does €500K+ in annual revenue (below this, traffic is more likely the constraint than conversion)
- You’re getting traffic but conversion rate is under 2.5%
- You’ve added features and seen no conversion improvement
- You’ve redesigned but conversion didn’t move
- You’re about to invest in a redesign and want to know where to focus
It’s probably not the right starting point if:
- You’re under €500K revenue (focus on traffic first)
- You just launched and have less than 2 months of data
- You haven’t set up Google Analytics with e-commerce tracking yet
Book a Free 30-Minute Audit Preview
Before you commit to a full audit, we offer a free 30-minute audit preview. We look at your store together, identify 3–5 immediate issues, and you decide if a full audit is worth it.
No pitch. No deck. Just a look at your actual store.
Book your free audit preview →
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What to Read Next
- E-commerce checkout optimization: the EU edition — the most common checkout issues we find in audits
- What is a good e-commerce conversion rate? — benchmark your store before booking
- Product page elements that increase sales — product pages are where most audit findings cluster \n- See our e-commerce design subscription →