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Your store is losing sales to bad UX. I find exactly where.

I walk through your store like a customer would, recording every friction point. You get a video walkthrough, a prioritized action list, and Figma designs ready to implement. No vague recommendations. Just fixes.

Your store is bleeding money. Here's why.

68% of shoppers abandon their cart. That's not a statistic. That's customers who wanted to buy but something stopped them.

Maybe your product page doesn't answer their questions. Maybe your checkout feels like a tax form. Maybe they can't find the size guide.

You've probably tried fixing it. A/B tested some buttons. Changed some colors. But without knowing exactly where people get stuck, you're just guessing.

Common conversion killers:

  • Confusing navigation that hides products
  • Product pages missing key information
  • Checkout that asks for too much, too soon
  • Mobile experience that's an afterthought
  • Trust signals buried or missing entirely
  • Slow load times killing mobile conversions

How it works

Simple process. Fast delivery. Actionable results.

01

I review your site

I go through your store as a customer would, recording every click, scroll, and moment of confusion.

02

Document friction

Every confusing element, missing piece of information, and conversion barrier gets documented with screenshots.

03

Prioritize by impact

Not all fixes are equal. I rank issues by how much they're likely hurting your conversion rate.

04

Design the fixes

You don't just get a list of problems. You get Figma designs showing exactly what to change.

Pricing

Choose your audit depth

Three ways to find what's killing your conversion. Pick the level that matches your needs.

QuickScan

~20 minute video of a single flow. Ready in 48 hours.

€995

excl. VAT · fixed price

Book a call

What's included:

  • ~20-minute recorded review
  • Notion document with prioritized fixes
  • Impact estimates per issue
  • Ready in 48 hours

Essential

Most popular

Fix your high-impact areas with redesigned sections and a complete design report.

€2.495

excl. VAT · fixed price

Book a call

What's included:

  • Everything in QuickScan
  • Navigation & cart optimization
  • 35+ page design report
  • 10 sections redesigned
  • Design specs & annotations
  • Priority-ranked implementation plan
  • 5 net-new section concepts
  • Quick-win fixes list

Complete

Optimize your entire customer journey with full flow redesigns.

€4.995+

excl. VAT · fixed price

Book a call

What's included:

  • Everything in Essential
  • Full flow redesign (2–5 pages)
  • 60+ page design report
  • Developer handoff documentation
  • Complete design system foundations
  • 30-min implementation Q&A call
  • Strategic optimization roadmap
  • Priority support for questions

All prices exclude VAT. No hidden fees. No contracts.

Comparison

Why work with me?

Compare your options before committing to a UX research approach.

BTNG

Direct. Fixed-price. Fast.

Agency

Full-service, full cost

Full-time hire

Internal resource

Freelancer

Independent contractor

Cost
€995–€4,995 per audit
€5,000–€20,000+
€60,000–€90,000/yr
Varies wildly
Speed to first insights
48 hours to 2 weeks
4–8 weeks
3–6 months to onboard
Unpredictable
Pricing model
Fixed price, no surprises
Project quote or retainer
Salary + benefits
Hourly or quoted
Video walkthrough included
Every audit
Rarely
Depends on skills
Rarely
Figma designs included
Essential & Complete tiers
Extra cost
Sometimes
Extra cost
E-commerce expertise
10+ years, Baymard-backed
Generalist teams
Variable
Variable
Who does the work
Philip. Always.
Junior team + account manager
One hire, limited perspective
Whoever you booked
Commitment required
None. Project-based.
Retainer or long contract
Employment contract
Per-project (availability varies)
from €5,000
from €60K/yr
Unpredictable

What clients say

Frequently asked questions

What do I get exactly?

You get a video walkthrough where I navigate your site and explain every friction point I find. Plus a Notion document with all issues prioritized by impact, and Figma designs showing exactly what to change (Essential and Complete tiers).

How long does it take?

QuickScan: 48 hours. Essential: 1 week. Complete: 2 weeks. I'll confirm the exact timeline before we start.

Do you implement the changes?

The audit deliverables are designed to hand off to your development team. If you need implementation help, my Design Subscription includes ongoing design work.

What if I don't have a development team?

I can recommend trusted Shopify developers, or you can use the Design Subscription for ongoing design support that your developers can implement piece by piece.

Is this only for Shopify stores?

No. I audit stores on any platform: Shopify, WooCommerce, Magento, custom builds. The UX principles are the same.

What's your refund policy?

If you're not satisfied with the audit, I'll refund 100% of your payment. No questions asked. I've never had to do this.

Ready to find your conversion leaks?

Book a free 15-minute call. I'll take a quick look at your store and tell you if an audit makes sense.