Stop Wasting Traffic
Getting 10,000 monthly visitors but only 80 sales?
Your 0.8% conversion rate should be 3%. That's 220 lost sales per month.
20 lost sales. Every month. Not because your products are wrong. Not because your traffic is bad. Because your store is confusing people who want to buy.
Your product page loads. User scrolls.
Can't find Add-to-Cart button on mobile.
Leaves.
Another user gets to checkout.
Sees €22 surprise shipping on €35 order.
Closes tab.
Another reaches payment. Form says "invalid entry" with no explanation which field is wrong.
Gives up after third attempt.
Small UX mistakes compound. Each friction point loses
5-15% of potential customers.
By checkout, you've lost 70% of them.
Most store owners know something's wrong.
They just don't know what.
You've tried:
Lowering prices (margin disappeared, sales didn't increase)
Running more ads (more traffic, same terrible conversion rate)
Changing homepage hero image (looked better, converted the same)
Adding trust badges randomly (felt like guessing)
Nothing worked because you're treating symptoms, not causes.
The Real Problem: You Can't See What's Broken
You look at your store every day. You know where everything is. The navigation makes sense to you. The checkout seems fine.
But you're not a first-time visitor on a phone trying to buy a gift in 3 minutes.
You need someone who's audited 500+ stores to point at your screen and say: "This. This is killing your sales. Here's how to fix it."
That's what this diagnostic does.
Checkout reveals shipping fee. Tab closed.
Small UX mistakes compound. By checkout, you’ve lost 70% of customers.
Perfect if you…
Not right if…
High conversion, low traffic, complex B2B, or want done-for-you service.
Why Trust This?
Philip Wallage | BTNG.studio. 20 years e-commerce UX, 500+ audits, 100+ A/B tests. Clients: ADIDAS, LEGO, Philips, KLM, Bol.com. Toptal Top 3%, Dovetail, Miro Expert. Saved ANWB €2.8M.
Found 8 critical issues in 5 minutes. Fixed 3 that weekend. Conversion jumped from 1.2% to 1.9%.
Mark
Furniture e-commerce
Mobile optimization section alone was worth it. We were losing 60% of mobile visitors.
Sarah
Fashion accessories
Thought we needed redesign. Just needed to fix 6 things. Saved €15,000.
Tom
Outdoor gear
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