E-commerce CRO Consultant

CRO agencies work at scale. They have processes, templates, and teams. That works well for large enterprises with dedicated marketing operations teams who can manage an agency relationship. For most e-commerce stores, it's overkill and expensive overkill at that.

The problem with agencies is the handoff chain. You brief the account manager. The account manager briefs the strategist. The strategist directs the analyst. The analyst produces the report. The copywriter writes it up. By the time you receive findings, they've been filtered through four people who each understood your situation slightly differently. The result is often generic recommendations that could apply to any store.

With a solo expert, there's no handoff chain. You talk directly to the person who has 20 years of e-commerce UX experience, who has worked with ADIDAS, LEGO, KLM, Philips, Bol.com, and ANWB, and who is doing the analysis personally. The recommendations are specific to your store because the person making them actually knows your store.

The output is also different. An agency delivers a presentation designed to justify the agency's value. A solo expert delivers findings designed to be implemented. Developer-ready briefs. Prioritized by revenue impact. Written for your team, not for a pitch deck.

Most CRO consultants work from best practices lists and personal experience. That's a starting point, not a methodology. Baymard Institute has conducted more than 95,000 hours of UX research specifically on e-commerce. Their database covers 40,000+ retail websites and 500+ UX guidelines tested against actual user behavior.

BTNG.studio's analysis uses Baymard's research as the benchmark layer. When we identify a problem in your checkout, we can reference the specific Baymard finding that explains why it's a problem and what the tested solution is. This means recommendations aren't based on what a consultant thinks looks better. They're based on what hundreds of hours of user testing has shown actually works.

On top of Baymard, every engagement starts with your GA4 data. The analytics tell us where customers are leaving. Session recordings tell us why. The Baymard framework tells us what the fix should be. Recommendations come from all three sources, not from one consultant clicking around your store for an afternoon.

CXL certification in CRO for Ecommerce Growth. Dovetail Expert for user research. 20+ years applying these methods across ADIDAS, LEGO, KLM, Philips, Bol.com, and ANWB.