How to Increase Average Order Value

Updated March 30, 2026 3 min read

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How to Increase Average Order Value

The three highest-leverage tactics are free shipping thresholds set 10–15% above your current AOV, product bundles on the cart page, and post-purchase upsells. Free shipping thresholds work because customers actively spend to reach them. On a store with a €65 AOV, a €75 threshold typically lifts order value by 8–12%. Start there before testing anything else.

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