How much does a UX audit cost?

Ecommerce UX audit pricing reflects scope, depth, and what’s included in the deliverables. Prices range from €500 for a focused scan to €5,000+ for enterprise-level audits with analytics deep-dives and design mockups. Here’s how the tiers break down and what makes the difference.

UX audit pricing tiers

Quick scan / focused audit: €500-1,500

• Scope: one section (checkout, product pages, or cart) OR a video walkthrough of the full site
• Deliverables: loom/video recording with commentary, top 10-15 issues noted
• Timeline: 2-3 business days
• Best for: stores under 2,000 sessions/month or those who want a low-cost entry point before committing to deeper work

Full-site audit: €1,500-3,000

• Scope: complete purchase funnel (homepage through checkout)
• Deliverables: written report with annotated screenshots, prioritized issues list, implementation guidance, quick wins summary
• Timeline: 5-7 business days
• Best for: stores with 3,000+ sessions/month and below-average conversion rates in their category

Comprehensive audit with analytics integration: €3,000-5,000

• Scope: full site plus analytics review (GA4 funnel data, session recordings), competitive analysis
• Deliverables: everything above plus data-backed issue prioritization with revenue impact estimates, A/B testing recommendations
• Timeline: 2-3 weeks
• Best for: stores doing €500K+ annually where data confidence is worth the additional investment

Premium audit with design solutions: €5,000+

• Scope: full audit plus Figma mockups showing redesigned versions of key pages
• Deliverables: everything above plus design files, implementation-ready recommendations
• Timeline: 3-4 weeks
• Best for: stores planning a redesign who want audit findings directly translated into design direction

What drives the price difference

Scope — Auditing checkout only (3-4 pages) vs. the full funnel (15-25 pages) is a 3-5x time difference.

Data analysis — Adding GA4 funnel analysis and session recording review adds significant work but increases the accuracy of issue prioritization. Issues backed by data (where you can see exactly which checkout step loses 35% of customers) are more actionable than heuristic observations alone.

Deliverable depth — A video walkthrough is 3-4 hours of work. A written report with annotated screenshots, implementation guidance, and revenue impact estimates is 3-5x more work — but far more useful when briefing a development team.

Designer experience and specialization — Ecommerce-specialized auditors who’ve reviewed hundreds of Shopify stores pattern-match faster and more accurately than general UX practitioners. Specialized experience commands a premium.

How to calculate the ROI

The math on audit ROI is straightforward:

A store doing €25,000/month at 1.5% conversion rate (10,000 sessions, €75 AOV). An audit identifies issues whose fixes improve conversion to 2.0% — a 33% improvement.

Revenue impact: €25,000 × 1.33 = €33,250/month. Monthly gain: €8,250.

A €2,000 audit pays back in under 8 days at this improvement level. Even a conservative 0.2 percentage point improvement (1.5% to 1.7%) adds €1,000/month — break-even in 2 months.

The ROI case strengthens with higher traffic. A store doing €150,000/month gets even faster payback from the same audit investment.

What to avoid when buying an audit

Very cheap “audits” (under €300): Often templated checklists with generic recommendations that don’t reflect your specific store. The value of an expert audit is pattern recognition from experience — that doesn’t come for €150.

Audits that don’t include session data or analytics: Heuristic evaluation without data can miss the highest-impact issues. The worst problems are often the ones that are hard to spot visually but clear in the funnel data.

Audits from designers who don’t understand conversion: Design-focused auditors may identify aesthetics issues that have minimal conversion impact while missing the checkout friction points that actually matter.

Generic “100-point checklist” reports: Length is not quality. A 15-item prioritized list from someone who knows ecommerce deeply outperforms a 100-item checklist where 80 items are irrelevant to your situation.

I run ecommerce UX audits priced based on scope and what your store actually needs — not a fixed tier that may include work that doesn’t apply. View the research services to see what’s included, or book a call to discuss the right scope for your store and get a specific quote.

For a complete breakdown, read E-commerce UX Audit Cost Guide (2026): What You Actually Get for Your Money.