What Causes Cart Abandonment?

What Causes Cart Abandonment?

The most common causes: unexpected shipping costs revealed at checkout, forced account creation before purchase, a checkout process that is too long or complex, and lack of trust signals at the payment step. Together, these account for the majority of abandonment on most stores. The fix is not one change — it is diagnosing which cause is responsible for the most drop-off on your specific store, then addressing that first.