What Is a Good Abandoned Checkout Rate?
Updated March 30, 2026 3 min read
What Is a Good Abandoned Checkout Rate?
The average checkout abandonment rate is around 70%. A good rate is below 60%. Stores with optimized mobile checkout, visible trust signals, and a streamlined payment step consistently hit 55–65%. The most impactful fix is reducing friction at the payment step. Each unnecessary form field and every moment of confusion adds measurable drop-off.