What Is a Good Cart Abandonment Rate?
Updated April 3, 2026 3 min read
What Is a Good Cart Abandonment Rate?
A good cart abandonment rate is below 65%. The industry average sits around 70%, so anything below that puts a store in the better half of the market. Stores with optimized checkout flows, visible shipping costs before checkout, and guest checkout enabled typically achieve rates between 55 and 65%. On mobile, a good rate is closer to 75 to 78%, given that the mobile average runs around 85%.