What Is a Good Shopify Checkout Conversion Rate?
Updated April 8, 2026 3 min read
What Is a Good Shopify Checkout Conversion Rate?
A good Shopify checkout conversion rate is between 60 and 80%. This measures the share of customers who start checkout and complete a purchase. The average on unoptimized stores sits around 45 to 55%. Reaching 60% or higher typically requires three things: guest checkout visible by default, no surprise shipping costs at the payment step, and a payment method selection that matches the actual preferences of your customer base. Above 75% is strong performance.