What Is a Normal Cart Abandonment Rate?
Updated April 2, 2026 3 min read
What Is a Normal Cart Abandonment Rate?
A normal cart abandonment rate is between 65 and 75%. The cross-industry average sits around 70%, meaning roughly 7 in 10 shoppers who add to cart do not complete a purchase. Mobile runs higher, typically 80 to 85%. Fashion and luxury see rates above 80%; grocery and subscription ecommerce tend to run lower, around 55 to 65%. Tracking your own rate by device over time is more useful than comparing to a global average.