What Is an Abandoned Cart Recovery Email?
Updated March 26, 2026 2 min read
What Is an Abandoned Cart Recovery Email?
An abandoned cart recovery email is sent to a shopper who added items to their cart but left without buying. A single email recovers 8-12% of abandoned carts. A three-email sequence recovers 18-25%. The first email goes out within one hour of abandonment, no discount. The second at 24 hours addresses friction. The third at 72 hours is the last push, with an incentive if your strategy calls for one.