What Is Cart Optimization?
Updated April 9, 2026 3 min read
What Is Cart Optimization?
Cart optimization is the process of reducing drop-off between the cart page and checkout. Common changes: adding a free shipping progress bar, showing a clear order summary with product images, placing the checkout button above the fold on mobile, and removing navigation links that pull customers away before they buy. Cart page optimization typically improves the add-to-cart-to-checkout rate by 5 to 15%, without requiring changes to the checkout itself.