Why Do Customers Abandon Carts?

Why Do Customers Abandon Carts?

The five most common causes: unexpected shipping costs revealed at checkout, required account creation before purchase, a checkout flow that is too long or complex, uncertainty about payment security, and delivery dates that are unclear or too far out. Unexpected costs are the leading cause, cited by roughly 48 to 50% of abandoning shoppers. Most customers abandon for one specific reason, not all five. Identifying which reason is responsible for the most drop-off on your store is what determines where to start.