I find what's confusing your customers. And fix it.
E-commerce audits that show you where your store breaks. With video walkthroughs and ready-to-implement Figma designs.
UX Audit Report
23 issues found · 8 critical · 3 pages reviewed
Trusted by leading brands
Sound familiar?
Traffic is up. Conversions are stuck.
You're paying for ads, ranking in search, getting visitors — but the checkout counter stays quiet. Something between arrival and purchase is broken.
68% cart abandonment. Yours might be worse.
That's the industry average. Every abandoned cart is a customer who wanted to buy but hit something that made them stop. Most stores never find out what.
Design by committee. Revenue by luck.
"Make the button blue." "Try a bigger hero image." Without user data, every design decision is a coin flip. Guessing doesn't grow revenue.
A UX expert costs €60K+/year. You need the insight, not the headcount.
Senior UX designers are expensive, slow to hire, and often focused on brand-new builds. You need someone who can audit what you have and fix it fast.
You redesigned it. Conversions dropped.
A fresh look doesn't fix broken UX. If you rebuild without understanding why users leave, you just create a prettier version of the same problem.
You see the bounce rate. Not the reason.
Analytics tell you what happened. They don't show you the customer who couldn't find the size guide, got confused by shipping costs, or gave up at the payment screen.
A/B testing takes months. You don't have months.
Set up a test, wait 8 weeks, get statistically insignificant results. Meanwhile your competitors are shipping fixes. Expert UX review is faster than waiting for data.
Most agencies will sell you a process. A team. A deck with your logo on it.
I don't do that.
My name is Philip Wallage. I've spent 20 years doing UX and conversion research for brands like ADIDAS, KLM, LEGO, and Philips. At ANWB, the work led to €2.8 million in annual savings.
In 2024 I started BTNG.studio with a simple idea: e-commerce companies deserve senior design expertise without the overhead.
No account managers. No juniors learning on your budget. No weeks lost to alignment meetings.
Just me.
Research first. Then the fixes that actually move the needle.
I look at your store the way a customer does. Confused, distracted, one friction point away from leaving. I find exactly where you're losing people and why.
Not a list of 40 things. The three or four that matter.
If your traffic is solid but your conversions aren't, I'd like to take a look.
Philip Wallage
Founder, BTNG.studio
Services
Two ways I can help
Whether you need a one-time audit or ongoing design support, I've got you covered.
UX Research
I audit your store, find the conversion killers, and design the fixes. Video walkthroughs, prioritized action lists, and Figma designs included.
- Video walkthrough of your entire site
- Prioritized list of friction points
- Figma designs for key improvements
- 48-hour to 2-week delivery
Design Subscription
Unlimited design requests for a flat monthly fee. Product pages, landing pages, email templates, and more. Pause or cancel anytime.
- Unlimited design requests
- One request at a time
- Average 48-hour turnaround
- Pause or cancel anytime
20+
Years of UX expertise
48h
Average turnaround
Top 3%
Toptal verified talent
Testimonials
What clients say
"With his fast-paced work and quick feedback, we were able to follow our agile work processes and seamlessly integrate the new design updates into our development sprints."
Hanna Berenzen
VP SCM Consulting, Quyntes
"We chose Philip because he's professional, quickly understood our challenges, and created a clear structure with his workshops."
Joop Uitendaal
Publishing Director, VMN Media
"He's experienced, professional and at the same time an enthusiastic, witty team player and a nice person to work with."
Willem-Jan van den Bichelaer
Product Owner, FD digital
Research & Design
From confusion to conversion, in two steps.
Audit findings
Add to cart not visible on mobile
Product images too small on category page
Checkout flow is clear and linear
UX Research Audit
I watch real users navigate your store, map every friction point, and deliver a video walkthrough of exactly what's broken and why.
Redesigned: Product Page Hero
Before
After
Figma Design Deliverables
You get production-ready Figma files with annotated fixes — handed to your developer, no back-and-forth, no guesswork.
Ready to fix your conversion problems?
Book a free 30-minute call. No pitch, no pressure. Just a conversation about your store and whether I can help.