Free Guide
Know if your store is underperforming. Compare your conversion rate, add-to-cart rate, and AOV against 200+ million visitors across 12 industries.
Real conversion data from 400+ enterprise brands across Europe. Find your industry, compare your numbers, and know if you have a problem worth fixing. Then explore the Ecommerce Optimization: The Scientific Playbook for platform-specific strategies and optimization approaches to close the gap.
Inside the guide:
- Conversion rates for 12 industries, from 0.6% (luxury) to 5.5% (food & beverage), so you can compare apples to apples
- Add-to-cart benchmarks that reveal whether your problem is on product pages or in checkout
- Average order values by category, from €57 to €350, with context on why EU runs 22% lower than US
- Netherlands-specific data: 1.78% conversion rate, 62% cart abandonment, and why iDEAL handles 90% of payments
- All data from 2024-2025, sourced from Dynamic Yield (Mastercard), IRP Commerce, and Ecommerce Europe
