Services

Work

Driving up product value and increasing revenue

Dation

Dation offers a B2B SaaS solution that helps Driving Schools to provide more value and revenue for their customers. It’s a CRM & ERP system that can single-handedly help you run and manage your Driving School. Philip worked at Dation as lead UX Design. Running Design Sprints and designed and implemented a Design System

Client

Dation

Services

SaaS Products

The Challenge

To deliver more value and revenue to our customers

As a UX Designer, it’s essential for me to understand why we’re doing what we do. Helping a SaaS company to achieve their own goals and to help them prioritise work is not a simple job.

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"If you don't know why the company does what it does, understand what's vital to every stakeholder, and feel the users' pain, how will you ever be able to make the right design choices?"

Philip Wallage

"If you don't know why the company does what it does, understand what's vital to every stakeholder, and feel the users' pain, how will you ever be able to make the right design choices?"

Philip Wallage

"If you don't know why the company does what it does, understand what's vital to every stakeholder, and feel the users' pain, how will you ever be able to make the right design choices?"

Philip Wallage

"If you don't know why the company does what it does, understand what's vital to every stakeholder, and feel the users' pain, how will you ever be able to make the right design choices?"

Philip Wallage

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The people who use the product

With the help of our support and customer succes managers, we were able to define the following type of users:

Who are our users?

The people who use the product

With the help of our support and customer succes managers, we were able to define the following type of users:

Who are our users?

The people who use the product

With the help of our support and customer succes managers, we were able to define the following type of users:

Who are our users?

The people who use the product

With the help of our support and customer succes managers, we were able to define the following type of users:

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Creating a consistent and uniform experience.

By designing and implementing a brand new design system, we’re assuring our users a consistent experience and making it easier to onboard new customers and lower churn.

SaaS Design System

Creating a consistent and uniform experience.

By designing and implementing a brand new design system, we’re assuring our users a consistent experience and making it easier to onboard new customers and lower churn.

SaaS Design System

Creating a consistent and uniform experience.

By designing and implementing a brand new design system, we’re assuring our users a consistent experience and making it easier to onboard new customers and lower churn.

SaaS Design System

Creating a consistent and uniform experience.

By designing and implementing a brand new design system, we’re assuring our users a consistent experience and making it easier to onboard new customers and lower churn.

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Easily Manage Products & Packages

Creating Products and combining them into packages

Easily Manage Products & Packages

Creating Products and combining them into packages

Easily Manage Products & Packages

Creating Products and combining them into packages

Easily Manage Products & Packages

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Taking the show on the road with our app

Helping Instructors efficiently complete basic tasks on the road without distracting them from the student.

Taking things on the road

Taking the show on the road with our app

Helping Instructors efficiently complete basic tasks on the road without distracting them from the student.

Taking things on the road

Taking the show on the road with our app

Helping Instructors efficiently complete basic tasks on the road without distracting them from the student.

Taking things on the road

Taking the show on the road with our app

Helping Instructors efficiently complete basic tasks on the road without distracting them from the student.

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Saving 20% tiem by finding important information faster

By interviewing our users and gathering job stories, we were able to prioritize needs. With this new information, we redesigned the page and saved our users 20% time on the tasks related to students!

Redesign Student Page

Saving 20% tiem by finding important information faster

By interviewing our users and gathering job stories, we were able to prioritize needs. With this new information, we redesigned the page and saved our users 20% time on the tasks related to students!

Redesign Student Page

Saving 20% tiem by finding important information faster

By interviewing our users and gathering job stories, we were able to prioritize needs. With this new information, we redesigned the page and saved our users 20% time on the tasks related to students!

Redesign Student Page

Saving 20% tiem by finding important information faster

By interviewing our users and gathering job stories, we were able to prioritize needs. With this new information, we redesigned the page and saved our users 20% time on the tasks related to students!

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Impact

The people who use the product

With the help of our support and customer succes managers, we were able to define the following type of users:

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A word from our client

With the help of BTNG, we've made tremendous steps forward with the look and feel of our product. Going through a Design Sprint with our users gave us the insight to understand what we needed to do and would deliver the most value. Customer satisfaction went through the roof!

Wouter Eijkelenkamp

CEO Dation