Creating a bigger impact by focusing on the user experience. Improving conversion rate through visual design and A/B Testing.
By doing extensive research into the field of Sports Clothing, we were able to create multiple personas. With these personas we wrote and prioritized user stories. Easy search functionality By adding a autocomplete with preview dropdown, users get instant feedback while search for their city. Communicate Product Benefits A full redesign also includes the product page. We made sure we communicated the USP’s in a clear fashion. Request new cities When your city is not available, you can request your favorite city for free. We link to this page on multiple occassions. Easy to use account page We created an easy-to-use section where customers can find their order status and change their addresses.
Yes, there was an increase in the conversion rate. Yes, we got better results from SEO. But the most critical impact we made: More requests. Whenever a legging is not available yet, we want people to request their favorite city. This is the absolute fuel of Mapleggings. Since Mapleggings is a global product, it's highly likely that someone's favorite city is not available yet. If people don't find it worthy of requesting their city, they will never make a purchase. We're proud to say that we saw a 319% increase in Mapleggings requests over the first three months after launching our redesign.