Transforming Dation for Better Driving School Management
Dation provides a B2B SaaS solution to help driving schools improve their services and increase revenue. Their system, combining CRM and ERP functions, makes it easy to run and manage a driving school. As lead UX designer, I led design sprints and created a design system to enhance product value and boost customer satisfaction.
Client
Dation
Category
Web design
Year
2019
Project Challenges
Dation faced a few key challenges:
Adding Customer Value: Finding ways to provide more value to driving schools.
Understanding Users: Identifying the needs of different users.
Consistency: Ensuring a uniform experience across the platform.
Efficiency: Helping instructors complete tasks quickly and safely.
Design Approach
To tackle these challenges, the design strategy focused on:
User Research: Working with support teams to understand user needs.
Design System: Building a system for a consistent user experience.
Product Management: Simplifying the management of products and packages.
Mobile App: Enhancing the app for instructors on the go.
Key Features of the Redesigned Dation Platform
User Profiles:
Understand Users: Defined user types to tailor the experience to their needs.
Job Stories: Collected stories to prioritize what users need most.
Design System:
Consistency: Created a design system for a uniform look and feel.
Ease of Use: Simplified onboarding and reduced user churn.
Product and Package Management:
Manage with Ease: Designed features to easily manage and combine products.
Mobile Optimization:
Efficiency on the Go: Enhanced the app for quick, safe task completion.
Mockups: Developed mockups for testing and refining the experience.
Redesigned Student Page:
Time Savings: Redesigned the page to save 20% of the time spent on student-related tasks.
Impact and Results
The redesigned Dation platform delivered several benefits:
Increased Value: Enhanced features provided more value to driving schools.
Higher Satisfaction: Addressed user needs, leading to higher satisfaction.
Better Efficiency: Streamlined workflows for instructors and administrators.
Conclusion
The Dation project shows how user-focused design can boost product value and efficiency. By understanding user needs, creating a consistent experience, and optimizing mobile use, Dation now offers a better, more efficient platform for driving schools. This project highlights the power of clear, simple, and purposeful design.
More Projects
Explore my recent web design creations and discover how we can transform your vision into reality.
