Verfbestelsite is a very successful eCommerce venture with a rich history. Their previous webshop has served them well over the years, but due to the legacy of Magento 1, it was time for a complete rebuild.
For over 14 years, Verfbestelsite has been the place to go for ordering paint, stain and varnish. Besides offering all the major brand products, they also offer their own unique products, which are often more attractively priced. Over the years, Verfbestelsite learned more and more about their customers. Multiple types of audiences which span from professionals to regular consumers who purchase their products. Each type of user has their own specific information need and shopping behavior. Besides creating a modern and simple-to-use design system, we redesigned the navigation structure to a mobile-first oriented solution. The design system empowers our clients to extend their digital products in a consistent matter with superb usability.
The new eCommerce platform is currently still in development by an external party. The metrics we keep an eye on when measuring the transition of an eCommerce site are quite extensive. Bounce Rate, Time on Site, Pages viewed and, of course, Conversion Rate. The improvement of these statistics is proof of an improved user experience, which will positively impact SEO.