In our Discovery Phase, we help our clients to better understand which challenges awaits them. Which hurdles we need to overcome to achieve the goal.
From the start, you’ll get a hand-picked team of experts who’re best suited to getting you results. The service we provide is rooted in our processes which you’ll get to see first hand as we involve you every step of the way. From nailing down objectives to sharing discoveries through to presenting the end product.
In How Might We's, we use our research to help you ideate on the right problems. "How Might We's" are not one-size-fits-all - they're tailored around your specific needs and goals, ensuring that a How Might We will work for you. To learn more about How Might We's contact us at BTNG!
If you're not sure whether or not your idea is marketable, consider this: will people find it interesting? Will they think it's helpful? Will their lives be improved by buying it and using it? These are all important questions to ask, but quantitive research as a standalone can solve these issues before the production phase begins. Quantitative research right at the start of the process gives you insight into what people want--or might want--before they even know that they need that particular thing.
Qualitative research is used to understand the thoughts, values and feelings of a target audience. Qualitative researchers get in-depth with customers by asking questions that allow them to 'think aloud'. Qualitatively exploring what your customer base wants will help you design a solution that makes sense for their needs.
Due to the nature of our work, we're not always able to publish our contribution. We're thankful to the client who has allowed us to publish our labor research, designs, and results.
We have the privilege of working with forward-thinking companies looking to improve their design principles. We act both as consultants and as an extension to in-house teams.
TheyDo — Partnering with TheyDo to help organizations to map their customer journeys through qualitative research.
Customer Journey Platform
Miro — Miro is the online collaborative whiteboard which we dare to say is the backbone to our remote service.
Webflow — As a webflow partner, we are able to quickly establish no-code landingpages for our A/B testing and validation of new digital products and services.
Succesfactor — Succesfactor partnered with BTNG to redesign their online presence and collaborate on marketing efforts.
Online Marketing Agency
Programic — We have an ongoing partnership with Programic to assist them in their Design & Innovation efforts.
Knyfe: Organisatieadvies — A consultancy agency specialised in strategy and change management for education, culture and the creative industry.