Transforming Dation for Better Driving School Management

Project Challenges

Dation faced a few key challenges:

1. Adding Customer Value: Finding ways to provide more value to driving schools.
2. Understanding Users: Identifying the needs of different users.
3. Consistency: Ensuring a uniform experience across the platform.
4. Efficiency: Helping instructors complete tasks quickly and safely.

Design Approach

To tackle these challenges, the design strategy focused on:

1. User Research: Working with support teams to understand user needs.
2. Design System: Building a system for a consistent user experience.
3. Product Management: Simplifying the management of products and packages.
4. Mobile App: Enhancing the app for instructors on the go.

Key Features of the Redesigned Dation Platform

1. User Profiles:

   • Understand Users: Defined user types to tailor the experience to their needs.

   • Job Stories: Collected stories to prioritize what users need most.

2. Design System:

   • Consistency: Created a design system for a uniform look and feel.

   • Ease of Use: Simplified onboarding and reduced user churn.

3. Product and Package Management:

   • Manage with Ease: Designed features to easily manage and combine products.

4. Mobile Optimization:

   • Efficiency on the Go: Enhanced the app for quick, safe task completion.

   • Mockups: Developed mockups for testing and refining the experience.

5. Redesigned Student Page:

   • Time Savings: Redesigned the page to save 20% of the time spent on student-related tasks.

Impact and Results

The redesigned Dation platform delivered several benefits:

• Increased Value: Enhanced features provided more value to driving schools.
• Higher Satisfaction: Addressed user needs, leading to higher satisfaction.
• Better Efficiency: Streamlined workflows for instructors and administrators.

Conclusion

The Dation project shows how user-focused design can boost product value and efficiency. By understanding user needs, creating a consistent experience, and optimizing mobile use, Dation now offers a better, more efficient platform for driving schools. This project highlights the power of clear, simple, and purposeful design.