Practical insights on e-commerce UX and conversion optimization.
Free guides and tools to improve your store's conversion.
Answers to common e-commerce conversion questions.
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Practical insights on e-commerce UX and conversion optimization. No fluff.
A step-by-step UX audit and redesign case study. What we found, what we fixed, and what the conversion data showed 60 days later.
Checkout optimization for EU e-commerce stores: iDEAL, GDPR, VAT display, EU payment methods, and the Baymard-backed fixes that move conversion.
When to hire an e-commerce UX consultant versus a full agency. Cost comparison, speed trade-offs, and a decision framework for €1M–€10M stores.
E-commerce conversion rate benchmarks for European stores by industry, device, and payment method. Where does your store actually stand?
Fashion e-commerce UX that actually converts: size guides, returns UX, product imagery, cross-sell timing, and what the data says about Dutch fashion shoppers.
UX for food and beverage e-commerce: product photography, dietary filters, perishability messaging, subscription UX, and what Dutch food shoppers need before they'll buy.
UX for health and beauty e-commerce: ingredient transparency, certifications, EU regulations, subscription models, and what Dutch beauty buyers actually need.
E-commerce UX audit pricing explained: €2.5K–€15K depending on scope. See what's included, ROI examples, and how to choose the right package.
The complete Shopify CRO guide: benchmarks, product page fixes, checkout optimization, apps worth installing, and A/B testing. Data-backed, EU-focused.
EU Shopify stores face GDPR, VAT display rules, iDEAL requirements, and checkout assumptions built for US markets. Here's what to audit first.
A 5-step framework for diagnosing e-commerce conversion problems. Not a checklist — a systematic method for finding the specific friction that's costing you revenue.
A/B testing needs statistical significance. For stores under 10,000 monthly visitors, that means months of inconclusive data. Here's what to do instead.
Personalization can double conversion rates — or waste six months on features nobody notices. Here's the ROI at each maturity level.
Every second of load time costs you conversions. Here's what the data shows and which Core Web Vitals actually matter for ecommerce.
Most returns are preventable. They happen when product pages set expectations the product can't meet. Fix photography, size guides, and descriptions.
Reviews, badges, and social signals can double conversion rates — or backfire. Here's what the data shows about what works and when social proof hurts.
SSL badges don't reduce checkout abandonment. These do. Based on Baymard research across 44,000+ test hours.
Bounce rate and time on page are comfortable metrics — and poor predictors of revenue. Here's what to measure instead, and how to act on it.
WooCommerce gives you more control than Shopify — and more ways to break your conversion rate. Here are 10 fixes that work.
Learn how to create and use empathy maps to turn user research into shared understanding. Step-by-step guide, when to use vs personas, real examples.
Creating a SAAS product isn't easy. It's a different challenge than building a traditional company. Our digital era brings new opportunities!
Customer Journeys help us to visualize the experience of our customers. But how can you leverage this information and decide on what to do next?
Understanding the importance of User Research and its importance, is essential to staying ahead of your competitors by out-innovating them.
Discover key reasons why customers abandon checkout and actionable strategies to improve your conversion rates. Read the article to enhance your sales!
Discover how top ecommerce design companies like BTNG Unlimited build high-converting, responsive, and SEO-optimized online stores.
Discover best practices for UX filter design that enhance user experience and streamline interface navigation. Read the article for practical insights.
Discover effective ecommerce search UX strategies to enhance user experience and boost conversions. Read the article to improve your online store now!
69% of shoppers abandon at checkout. Baymard research shows the average checkout has 39 unnecessary steps. Here are 12 fixes that work.
The best abandoned cart email templates — with real examples, subject lines, and timing strategies that recover lost sales.
Discover the ins and outs of UX design subscription services with our comprehensive guide.
The essential principles and strategies for crafting exceptional user experiences in SaaS — from onboarding to retention and beyond.
Discover the essential principles and best practices for creating a seamless user experience on mobile devices with our comprehensive guide to UX design.
Discover the essential principles and strategies for creating a seamless user experience in B2C environments with our comprehensive guide to UX design.
Discover the essential strategies and best practices for creating a seamless user experience in the B2B space with our comprehensive guide to UX design.
Unlock the secrets to creating a seamless onboarding experience with our comprehensive guide to UX design.
The European ecommerce average is 1.78% CVR. If you don't know where you stand, you can't know what to fix. A practical CRO framework.
Overwhelmed and confused about which UX Research Method is useful for your situation? In this article we help you pick the right UX Research Method!
Explore the crucial role of user research in UX design with our comprehensive guide.
Discover how effective navigation UX design can significantly enhance user experience and improve website usability.
How to Find What's Actually Broken
All you need to know about UX Research and User Research: Understand your customers and their needs, improve your conversion rate and user experience!
Mobile converts at half the rate of desktop for most ecommerce stores. Here's why - and the specific UX patterns that close the gap.
Stuck between 1-3% CVR on Shopify? Here's what actually moves the needle - based on auditing hundreds of stores, not blog post best practices.
Yes, an article on how to succesfully recruit research participants. Why? Because it's not that easy but oh so important. Go Participant Recruitment!
20 years of ecommerce audits show designers waste time on button colours while real conversion killers sit untouched. Here's what actually matters.
What separates a product page that sells from one that doesn't? Let's break it down.
Explore how the Hyvä Theme powers lightning-fast Magento stores and why world-class UX design is the key to turning that speed into sales.
Learn how UX design can effectively reduce customer churn in this comprehensive guide.
By outsourcing to UX research services you get all the benefits such as generating valuable UX Insights while freeing up your time to focus on other tasks.
Customer-centricity is the new competitive advantage. Learn more about Customer Centricity and how it benefits your business and customers.
It's time for BuitenAardig to rebrand itself. We've grown a lot these past 10 years, and we're proud of all the work we've done. Discover our next step!
Discover key strategies for ensuring your ecommerce site complies with the European Accessibility Act. Read the article to enhance your online inclusivity.
Discover powerful and innovative strategies to attract new clients and elevate your business success.
Agency, freelancer, or in-house designer? Each path has real trade-offs. Here's how to choose the right model for your ecommerce business.
Enhance your online store's performance with a comprehensive ecommerce SEO audit. Discover actionable tips to improve visibility and drive sales.
Ecommerce website optimization is a continuous, research-driven process designed to increase revenue per visitor. It is not a one-time redesign.
Explore the latest ecommerce conversion rates by industry in 2025. Discover key trends and insights to enhance your online sales strategies. Read more!
Why Stores Convert at 0.8% (And How to Get to +3%)
Overwhelmed by the amount of choice in UX Research Tools? This list of the best UX Research Tools will help you find the best tools for your UX Research!
Why Optimized Ecommerce Comparison Pages boost traffic and leverage Google AI Overviews & People Also Ask. Boosting impressions, traffic and sales.
Most advice about cart abandonment is generic. Here's what I've seen work in real audits.
Boost your sales by implementing a Shopify abandoned cart discount strategy. Learn how to recover lost sales effectively. Read the article now!
Discover practical strategies to decrease abandoned cart rates and increase sales. Read the article for actionable tips to enhance your e-commerce success.
Discover 10 proven strategies to effectively boost your average order value and maximize sales. Read the article to start increasing your revenue today!
Discover 10 game-changing UX design strategies that will skyrocket your website's conversion rates.
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