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Working with UX/Design Professionals

How to hire designers, evaluate design services, and work with BTNG.studio.

How do I brief a designer effectively?

Include: business goals, target audience, technical constraints, examples you like (and why), and success metrics. Share brand guidelines and existing assets. Be specific about problems to solve rather than solutions to implement.

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What is BTNG.studio's design process?

We start with research: understanding your customers, analyzing data, and auditing current UX. Then design: wireframes, visual design, and prototypes. Finally, handoff: detailed Figma files your team can implement. Regular check-ins throughout.

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What should I look for in a CRO consultant?

E-commerce specific experience, not just general web optimization. Data analysis skills and testing methodology knowledge. Clear communication about recommendations and trade-offs. References from similar-sized businesses in related industries.

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What makes a good design revision process?

Clear, specific feedback referencing design elements. Explain problems rather than prescribing solutions. Consolidate feedback to avoid scope creep. Set expectations on revision rounds. Structured feedback leads to better outcomes faster.

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How do I know if my designer understands e-commerce?

Ask about conversion principles, platform limitations, and checkout optimization. Review e-commerce specific work in their portfolio. Discuss how they measure success. Experienced e-commerce designers speak naturally about metrics and business impact.

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Should I involve my developer in design reviews?

Yes. Early developer involvement catches implementation issues before they become expensive changes. They can flag technical constraints and suggest alternatives. Collaborative reviews reduce handoff friction and implementation time.

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How long does an e-commerce design project take?

Homepage redesign: 2-4 weeks. Product page templates: 1-2 weeks. Full site redesign: 2-4 months. Timelines depend on scope, feedback cycles, and implementation. Plan for revisions—rushing design to meet deadlines rarely saves time overall.

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How do I evaluate a UX designer's portfolio?

Look for relevant e-commerce experience and measurable results. Review their process documentation, not just final designs. Ask about problems they solved and how they measured success. Case studies showing before/after metrics indicate results focus.

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Should I hire a freelancer, agency, or use a subscription?

Freelancers suit specific projects with clear scope. Agencies suit large, complex projects needing multiple specialists. Subscriptions suit ongoing needs with variable workload. Consider your volume, budget, and need for relationship continuity.

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Should I hire a generalist or e-commerce specialist?

E-commerce specialists understand conversion patterns, platform constraints, and industry benchmarks. Generalists bring fresh perspectives but need ramp-up time. For optimization work, specialists typically deliver faster results with fewer iterations.

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How do I get started working with BTNG.studio?

Book a 30-minute intro call. We'll discuss your goals, review your current store, and determine if we're a good fit. If so, you'll receive a proposal within 48 hours. We can typically start within one week of agreement.

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How do design subscriptions work?

You submit requests via a shared board (Trello, Notion). The designer works through requests one at a time, typically completing each within 48 hours. Most subscriptions include unlimited revisions. You can pause or cancel monthly.

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How do I measure design ROI?

Track metrics before and after implementation: conversion rate, revenue per visitor, average order value, and bounce rate. Calculate lift and compare to design investment. Allow 4-8 weeks post-implementation for accurate measurement.

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How much does a UX audit cost?

UX audits range from €500-€5000+ depending on scope and deliverables. Quick scans with video feedback are lower cost. Comprehensive audits with detailed documentation and design recommendations cost more. ROI typically exceeds cost within months.

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What deliverables should I expect from a UX audit?

At minimum: prioritized issues list with recommendations. Better audits include: annotated screenshots, video walkthrough, competitive analysis, and implementation guidance. Premium audits add: design mockups showing exact solutions and testing roadmap.

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What tools do UX designers use?

Figma dominates for design and collaboration. Analytics tools (GA4, Hotjar) for research. Notion or Miro for documentation. Loom for video walkthroughs. The specific tools matter less than how effectively they're used.

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What is the difference between UX and UI design?

UX (User Experience) focuses on how a product works—research, flows, wireframes. UI (User Interface) focuses on how it looks—visual design, typography, colors. Both matter for e-commerce. Many designers do both; specialists go deeper in one area.

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What is a design subscription and is it worth it?

Design subscriptions provide unlimited design requests for a fixed monthly fee. They're worth it if you have consistent, ongoing design needs but not enough for a full-time hire. Typical savings are 40-60% compared to agency project pricing.

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Still have questions?

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