Distrifood Dynamics is an online database with information about supermarkets in the Netherlands and Belgium. In addition to an up-to-date store database, you gain insight into consumer profiles and spending, catchment areas, trends, and construction and renovation plans of supermarkets.
Distrifood Dynamics came to us with a request for help to breathe new life into their long and successful digital product. Because the product has been around for several years, technical obstacles became more apparent. Distrifood Dynamics decided to take the step to rebuild their product technically, and they also saw this as an excellent time to look at how they could further improve the product for their current and new customers. Using different methods, we researched with Distrifood Dynamics how we could further develop the product into a more user-friendly version and make it even more attractive for current and potential new customers.
To discover how to add the most customer value for Distrifood Dynamics to become a must-have product for their customers. During our journey, we landed on five opportunity areas which we explored. Together with the team, we turned these opportunity areas into three prototypes which we tested with real customers. We are successfully arriving at the end of our quest. The feedback from these customers gave us the insights we needed. The new ideas increased the value perception from a 7.3 to an 8.5. And with the feedback we received on further improving these ideas, we feel confident that we can crank that up to a 9+!