During the COVID Pandemic Max, a young and ambitious Personal Trainer saw an opportunity. He came up with the idea to develop a live streaming platform for personal trainers and consumers. Max started by reaching out to our partner Programic to find out what it would take to make his idea come to life from a technical perspective. Programic saw the potential of this project but advised Max to take his idea under the loop to build a more substantial concept, and that's how we got involved!
The big challenge for TOMO was to develop a platform, a working business model, and position itself right within an already big and growing market. Our role in this early stage of the project was to conduct research on the state of the market right now, how to position the platform within the market, build a prototype, design an early concept, and validate our ideas.
We wanted to learn how to make TOMO a relevant competitor in the online fitness market. Together with Programic, we improved the original ideas. In our journey, we defined the target audience and the position to take within the online fitness market. During the Design Sprint, we made valuable decisions and laid the groundwork for the early concepts and prototypes. We followed that up by successfully creating high-fidelity prototypes which gave us insights and the required input to validate our ideas. The overall feedback was very positive, the users who were part of our user tests were very happy with the experience. Also, they were interested in how this project would develop further, and would be open to giving the platform a chance!
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