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Venture Building & Design Thinking: Competing in the online fitness market

During the COVID Pandemic Max, a young and ambitious Personal Trainer saw an opportunity. He came up with the idea to develop a live streaming platform for personal trainers and consumers. Max started by reaching out to our partner Programic to find out what it would take to make his idea come to life from a technical perspective. Programic saw the potential of this project but advised Max to take his idea under the loop to build a more substantial concept, and that's how we got involved!

The Challenge

Competing in the Online Fitness Market as a New Competitor

The big challenge for TOMO was to develop a platform, a working business model, and position itself right within an already big and growing market. Our role in this early stage of the project was to conduct research on the state of the market right now, how to position the platform within the market, build a prototype, design an early concept, and validate our ideas.

Market Analysis

We kicked off the project with extensive research and analysis of the current online fitness market. This gave us more insight into the following topics.
TOMO - 2 - Market Analysis
DISCOVER

Market Analysis

We kicked off the project with extensive research and analysis of the current online fitness market. This gave us more insight into the following topics.
DISCOVER

Market Analysis

We kicked off the project with extensive research and analysis of the current online fitness market. This gave us more insight into the following topics.
TOMO - 2 - Market Analysis
DISCOVER

Market Analysis

We kicked off the project with extensive research and analysis of the current online fitness market. This gave us more insight into the following topics.
TOMO - 2 - Market Analysis

Getting to know your audience

Getting insight into who your target audience is and knowing your target audience is an important and vital step to making sure your product or project heads in the right direction. We did this by researching and determining the ideal target audience, which gave insight into: which age range is the most interesting to focus on the amount of the target audience is tech-savvy and able to participate in lessons online how many people in the target audience would be willing to spend money on a subscription, membership, or/and invest in required workout gear.
TOMO - 3 - Target Audience

Getting to know your audience

Getting insight into who your target audience is and knowing your target audience is an important and vital step to making sure your product or project heads in the right direction. We did this by researching and determining the ideal target audience, which gave insight into: which age range is the most interesting to focus on the amount of the target audience is tech-savvy and able to participate in lessons online how many people in the target audience would be willing to spend money on a subscription, membership, or/and invest in required workout gear.

Getting to know your audience

Getting insight into who your target audience is and knowing your target audience is an important and vital step to making sure your product or project heads in the right direction. We did this by researching and determining the ideal target audience, which gave insight into: which age range is the most interesting to focus on the amount of the target audience is tech-savvy and able to participate in lessons online how many people in the target audience would be willing to spend money on a subscription, membership, or/and invest in required workout gear.
TOMO - 3 - Target Audience

Getting to know your audience

Getting insight into who your target audience is and knowing your target audience is an important and vital step to making sure your product or project heads in the right direction. We did this by researching and determining the ideal target audience, which gave insight into: which age range is the most interesting to focus on the amount of the target audience is tech-savvy and able to participate in lessons online how many people in the target audience would be willing to spend money on a subscription, membership, or/and invest in required workout gear.
TOMO - 3 - Target Audience

Analyzing the fitness market size and online fitness market

In our research into the current online fitness market, it was our goal to find out if the market is a growing market and if so, which factors came into play that causes this growth, and how much money there is going around in the target market. We also focused on the current threats, trends, and how we could position TOMO within the online fitness market. Threats We stumbled upon a couple of possible threats which we’ve taken into account before we continued to the next step. These are some of the threats we discovered: Outdoor sports are also growing We consider this to be the biggest competitor of (online) fitness right now. Gyms offer online sessions to their members This makes existing gyms direct competitors who already have a fair market share. High dependence on users’ internet quality & speed Not everyone (including trainers) has access to modern internet and connectivity. Not every Personal Trainers (content creators) has the right hardware available We considered providing cameras and/or microphones.
TOMO - 4 - Market Analysis & Market Size

Analyzing the fitness market size and online fitness market

In our research into the current online fitness market, it was our goal to find out if the market is a growing market and if so, which factors came into play that causes this growth, and how much money there is going around in the target market. We also focused on the current threats, trends, and how we could position TOMO within the online fitness market. Threats We stumbled upon a couple of possible threats which we’ve taken into account before we continued to the next step. These are some of the threats we discovered: Outdoor sports are also growing We consider this to be the biggest competitor of (online) fitness right now. Gyms offer online sessions to their members This makes existing gyms direct competitors who already have a fair market share. High dependence on users’ internet quality & speed Not everyone (including trainers) has access to modern internet and connectivity. Not every Personal Trainers (content creators) has the right hardware available We considered providing cameras and/or microphones.

Analyzing the fitness market size and online fitness market

In our research into the current online fitness market, it was our goal to find out if the market is a growing market and if so, which factors came into play that causes this growth, and how much money there is going around in the target market. We also focused on the current threats, trends, and how we could position TOMO within the online fitness market. Threats We stumbled upon a couple of possible threats which we’ve taken into account before we continued to the next step. These are some of the threats we discovered: Outdoor sports are also growing We consider this to be the biggest competitor of (online) fitness right now. Gyms offer online sessions to their members This makes existing gyms direct competitors who already have a fair market share. High dependence on users’ internet quality & speed Not everyone (including trainers) has access to modern internet and connectivity. Not every Personal Trainers (content creators) has the right hardware available We considered providing cameras and/or microphones.
TOMO - 4 - Market Analysis & Market Size

Analyzing the fitness market size and online fitness market

In our research into the current online fitness market, it was our goal to find out if the market is a growing market and if so, which factors came into play that causes this growth, and how much money there is going around in the target market. We also focused on the current threats, trends, and how we could position TOMO within the online fitness market. Threats We stumbled upon a couple of possible threats which we’ve taken into account before we continued to the next step. These are some of the threats we discovered: Outdoor sports are also growing We consider this to be the biggest competitor of (online) fitness right now. Gyms offer online sessions to their members This makes existing gyms direct competitors who already have a fair market share. High dependence on users’ internet quality & speed Not everyone (including trainers) has access to modern internet and connectivity. Not every Personal Trainers (content creators) has the right hardware available We considered providing cameras and/or microphones.
TOMO - 4 - Market Analysis & Market Size

Getting to know our competitors

During our research into competitors, we gathered and created clear insights into who the biggest competitors are in online streaming and specifically within this branch of fitness. With this list of competitors, we were able to compare and analyse what they excel at and how we could learn from them, and most importantly how we could find a way to distinguish TOMO of these competitors.
TOMO - 5 - Competitor Analysis

Getting to know our competitors

During our research into competitors, we gathered and created clear insights into who the biggest competitors are in online streaming and specifically within this branch of fitness. With this list of competitors, we were able to compare and analyse what they excel at and how we could learn from them, and most importantly how we could find a way to distinguish TOMO of these competitors.

Getting to know our competitors

During our research into competitors, we gathered and created clear insights into who the biggest competitors are in online streaming and specifically within this branch of fitness. With this list of competitors, we were able to compare and analyse what they excel at and how we could learn from them, and most importantly how we could find a way to distinguish TOMO of these competitors.
TOMO - 5 - Competitor Analysis

Getting to know our competitors

During our research into competitors, we gathered and created clear insights into who the biggest competitors are in online streaming and specifically within this branch of fitness. With this list of competitors, we were able to compare and analyse what they excel at and how we could learn from them, and most importantly how we could find a way to distinguish TOMO of these competitors.
TOMO - 5 - Competitor Analysis

Finding our place in the market with a Positioning Matrix

With the insights, we gained from the research it all comes down to making choices! With a positioning matrix, we created a clear overview of how the competitors positioned their selves within the online fitness market. With the insights gained in combination with this matrix, it's more clear to see which directions are available and where there might be an opening in the market for TOMO to fill. Some of the choices were for example: Live vs Demand vs Hybrid? Do we choose to focus on a prominent own brand or do we give them the freedom to the Personal Trainers (Content creators)? What would the revenue model be? Choices and questions like these are a part of a great setup to continue to work on during the next phase, the Design Sprint.
TOMO - Market Positioning

Finding our place in the market with a Positioning Matrix

With the insights, we gained from the research it all comes down to making choices! With a positioning matrix, we created a clear overview of how the competitors positioned their selves within the online fitness market. With the insights gained in combination with this matrix, it's more clear to see which directions are available and where there might be an opening in the market for TOMO to fill. Some of the choices were for example: Live vs Demand vs Hybrid? Do we choose to focus on a prominent own brand or do we give them the freedom to the Personal Trainers (Content creators)? What would the revenue model be? Choices and questions like these are a part of a great setup to continue to work on during the next phase, the Design Sprint.

Finding our place in the market with a Positioning Matrix

With the insights, we gained from the research it all comes down to making choices! With a positioning matrix, we created a clear overview of how the competitors positioned their selves within the online fitness market. With the insights gained in combination with this matrix, it's more clear to see which directions are available and where there might be an opening in the market for TOMO to fill. Some of the choices were for example: Live vs Demand vs Hybrid? Do we choose to focus on a prominent own brand or do we give them the freedom to the Personal Trainers (Content creators)? What would the revenue model be? Choices and questions like these are a part of a great setup to continue to work on during the next phase, the Design Sprint.
TOMO - Market Positioning

Finding our place in the market with a Positioning Matrix

With the insights, we gained from the research it all comes down to making choices! With a positioning matrix, we created a clear overview of how the competitors positioned their selves within the online fitness market. With the insights gained in combination with this matrix, it's more clear to see which directions are available and where there might be an opening in the market for TOMO to fill. Some of the choices were for example: Live vs Demand vs Hybrid? Do we choose to focus on a prominent own brand or do we give them the freedom to the Personal Trainers (Content creators)? What would the revenue model be? Choices and questions like these are a part of a great setup to continue to work on during the next phase, the Design Sprint.
TOMO - Market Positioning

Generating and validating ideas through a Remote Design Sprint

Because of COVID, we ended up doing a remote design sprint through the use of our Remote Design Sprint Miro board. The goal of the Design Sprint was to test and improve the viability of the generated ideas from the research we did by facilitating the team of TOMO through multiple workshops throughout the week before we started working on the prototype and early concepts.
TOMO - Remote Design Sprint
DEFINE

Generating and validating ideas through a Remote Design Sprint

Because of COVID, we ended up doing a remote design sprint through the use of our Remote Design Sprint Miro board. The goal of the Design Sprint was to test and improve the viability of the generated ideas from the research we did by facilitating the team of TOMO through multiple workshops throughout the week before we started working on the prototype and early concepts.
DEFINE

Generating and validating ideas through a Remote Design Sprint

Because of COVID, we ended up doing a remote design sprint through the use of our Remote Design Sprint Miro board. The goal of the Design Sprint was to test and improve the viability of the generated ideas from the research we did by facilitating the team of TOMO through multiple workshops throughout the week before we started working on the prototype and early concepts.
TOMO - Remote Design Sprint
DEFINE

Generating and validating ideas through a Remote Design Sprint

Because of COVID, we ended up doing a remote design sprint through the use of our Remote Design Sprint Miro board. The goal of the Design Sprint was to test and improve the viability of the generated ideas from the research we did by facilitating the team of TOMO through multiple workshops throughout the week before we started working on the prototype and early concepts.
TOMO - Remote Design Sprint

For and Against

We kicked off day 1 of the Design Sprint with a ‘for and against’ to brainstorm and make decisions on for example Live vs Demand vs Hybride and which revenue model would be wise to aim for. The team got invited to write down as many for and against as they could which is followed up by the team voting on the option they see as the best fit.
TOMO - MIRO FOR AND AGAINST
DAY 1

For and Against

We kicked off day 1 of the Design Sprint with a ‘for and against’ to brainstorm and make decisions on for example Live vs Demand vs Hybride and which revenue model would be wise to aim for. The team got invited to write down as many for and against as they could which is followed up by the team voting on the option they see as the best fit.
DAY 1

For and Against

We kicked off day 1 of the Design Sprint with a ‘for and against’ to brainstorm and make decisions on for example Live vs Demand vs Hybride and which revenue model would be wise to aim for. The team got invited to write down as many for and against as they could which is followed up by the team voting on the option they see as the best fit.
TOMO - MIRO FOR AND AGAINST
DAY 1

For and Against

We kicked off day 1 of the Design Sprint with a ‘for and against’ to brainstorm and make decisions on for example Live vs Demand vs Hybride and which revenue model would be wise to aim for. The team got invited to write down as many for and against as they could which is followed up by the team voting on the option they see as the best fit.
TOMO - MIRO FOR AND AGAINST

Long-term brainstorming & HMWs

The second workshop of day 1 is all about generating and writing down the long-term vision for the project, and how it would look in 2 years in the most optimistic way, following up with possible challenges, and worries, and how we might tackle the most important challenge. At the end of day 1, we invited the team to join in on creating some early concepts and sketch or write them out, with possible solutions to challenges that we gathered earlier on.
TOMO - MIRO Long-term brainstorming & HMWs
DAY 1

Long-term brainstorming & HMWs

The second workshop of day 1 is all about generating and writing down the long-term vision for the project, and how it would look in 2 years in the most optimistic way, following up with possible challenges, and worries, and how we might tackle the most important challenge. At the end of day 1, we invited the team to join in on creating some early concepts and sketch or write them out, with possible solutions to challenges that we gathered earlier on.
DAY 1

Long-term brainstorming & HMWs

The second workshop of day 1 is all about generating and writing down the long-term vision for the project, and how it would look in 2 years in the most optimistic way, following up with possible challenges, and worries, and how we might tackle the most important challenge. At the end of day 1, we invited the team to join in on creating some early concepts and sketch or write them out, with possible solutions to challenges that we gathered earlier on.
TOMO - MIRO Long-term brainstorming & HMWs
DAY 1

Long-term brainstorming & HMWs

The second workshop of day 1 is all about generating and writing down the long-term vision for the project, and how it would look in 2 years in the most optimistic way, following up with possible challenges, and worries, and how we might tackle the most important challenge. At the end of day 1, we invited the team to join in on creating some early concepts and sketch or write them out, with possible solutions to challenges that we gathered earlier on.
TOMO - MIRO Long-term brainstorming & HMWs

Choosing the best solution in the Art Gallery Exposition

On day 2 we asked each member of the team to present their ideas and vote on the concept they seem best. One person in the team has the decision-maker vote and gets to decide in consultation with the team which concept to go for, they also get the possibility to integrate 1 or 2 ideas from another concept into the chosen concept.
TOMO - MIRO Art Gallery

Choosing the best solution in the Art Gallery Exposition

On day 2 we asked each member of the team to present their ideas and vote on the concept they seem best. One person in the team has the decision-maker vote and gets to decide in consultation with the team which concept to go for, they also get the possibility to integrate 1 or 2 ideas from another concept into the chosen concept.

Choosing the best solution in the Art Gallery Exposition

On day 2 we asked each member of the team to present their ideas and vote on the concept they seem best. One person in the team has the decision-maker vote and gets to decide in consultation with the team which concept to go for, they also get the possibility to integrate 1 or 2 ideas from another concept into the chosen concept.
TOMO - MIRO Art Gallery

Choosing the best solution in the Art Gallery Exposition

On day 2 we asked each member of the team to present their ideas and vote on the concept they seem best. One person in the team has the decision-maker vote and gets to decide in consultation with the team which concept to go for, they also get the possibility to integrate 1 or 2 ideas from another concept into the chosen concept.
TOMO - MIRO Art Gallery

Creating user test flows

Afterward, we repeat the same process of voting on the created user test flows and the decider has the end vote in consultation with the team and the option of integrating one step of another flow with the chosen flow.
TOMO - MIRO User Test Flows
DAY 2

Creating user test flows

Afterward, we repeat the same process of voting on the created user test flows and the decider has the end vote in consultation with the team and the option of integrating one step of another flow with the chosen flow.
DAY 2

Creating user test flows

Afterward, we repeat the same process of voting on the created user test flows and the decider has the end vote in consultation with the team and the option of integrating one step of another flow with the chosen flow.
TOMO - MIRO User Test Flows
DAY 2

Creating user test flows

Afterward, we repeat the same process of voting on the created user test flows and the decider has the end vote in consultation with the team and the option of integrating one step of another flow with the chosen flow.
TOMO - MIRO User Test Flows

Selecting the required Prototype Screens

We take the chosen flow to our next step in the sprint: The storyboard. The purpose of the storyboard is to add more depth to the user flow screens. With the target audience and users in mind, the team works together to add more detail to each screen to create a more complete story.
TOMO - MIRO Storyboard

Selecting the required Prototype Screens

We take the chosen flow to our next step in the sprint: The storyboard. The purpose of the storyboard is to add more depth to the user flow screens. With the target audience and users in mind, the team works together to add more detail to each screen to create a more complete story.

Selecting the required Prototype Screens

We take the chosen flow to our next step in the sprint: The storyboard. The purpose of the storyboard is to add more depth to the user flow screens. With the target audience and users in mind, the team works together to add more detail to each screen to create a more complete story.
TOMO - MIRO Storyboard

Selecting the required Prototype Screens

We take the chosen flow to our next step in the sprint: The storyboard. The purpose of the storyboard is to add more depth to the user flow screens. With the target audience and users in mind, the team works together to add more detail to each screen to create a more complete story.
TOMO - MIRO Storyboard

Prototyping & Concept Designs

With the gathered insights and concepts from the first 2 days of the Design Sprint, we were good to go to focus on creating prototypes of the chosen user test flows and some early concept designs. We created the most important flows for the personal trainer side and the consumer side.
TOMO - Prototype & Concept Designs
IDEATE & PROTOTYPE

Prototyping & Concept Designs

With the gathered insights and concepts from the first 2 days of the Design Sprint, we were good to go to focus on creating prototypes of the chosen user test flows and some early concept designs. We created the most important flows for the personal trainer side and the consumer side.
IDEATE & PROTOTYPE

Prototyping & Concept Designs

With the gathered insights and concepts from the first 2 days of the Design Sprint, we were good to go to focus on creating prototypes of the chosen user test flows and some early concept designs. We created the most important flows for the personal trainer side and the consumer side.
TOMO - Prototype & Concept Designs
IDEATE & PROTOTYPE

Prototyping & Concept Designs

With the gathered insights and concepts from the first 2 days of the Design Sprint, we were good to go to focus on creating prototypes of the chosen user test flows and some early concept designs. We created the most important flows for the personal trainer side and the consumer side.
TOMO - Prototype & Concept Designs

Designing an early concept for the trainer landingpage

The purpose of the trainers landing page design is to explain briefly to personal trainers what TOMO has to offer and to make it attractive for them to sign up for TOMO. With the focus on ensuring that the personal trainers themselves remain in control, but still have the benefits of a growing platform and community.
TOMO - Concept Design: Trainer Side

Designing an early concept for the trainer landingpage

The purpose of the trainers landing page design is to explain briefly to personal trainers what TOMO has to offer and to make it attractive for them to sign up for TOMO. With the focus on ensuring that the personal trainers themselves remain in control, but still have the benefits of a growing platform and community.

Designing an early concept for the trainer landingpage

The purpose of the trainers landing page design is to explain briefly to personal trainers what TOMO has to offer and to make it attractive for them to sign up for TOMO. With the focus on ensuring that the personal trainers themselves remain in control, but still have the benefits of a growing platform and community.
TOMO - Concept Design: Trainer Side

Designing an early concept for the trainer landingpage

The purpose of the trainers landing page design is to explain briefly to personal trainers what TOMO has to offer and to make it attractive for them to sign up for TOMO. With the focus on ensuring that the personal trainers themselves remain in control, but still have the benefits of a growing platform and community.
TOMO - Concept Design: Trainer Side

Prototyping the register flow for new trainers

The first step of the trainer prototype started with a simple registration flow, in which the trainer fills in the standard personal information, but can also provide more depth about his or her personality, what type of training he or she gives, and what hardware he or she owns to be able to Livestream to make sure it is decent enough to stream with.
TOMO - Trainer Register Prototype

Prototyping the register flow for new trainers

The first step of the trainer prototype started with a simple registration flow, in which the trainer fills in the standard personal information, but can also provide more depth about his or her personality, what type of training he or she gives, and what hardware he or she owns to be able to Livestream to make sure it is decent enough to stream with.

Prototyping the register flow for new trainers

The first step of the trainer prototype started with a simple registration flow, in which the trainer fills in the standard personal information, but can also provide more depth about his or her personality, what type of training he or she gives, and what hardware he or she owns to be able to Livestream to make sure it is decent enough to stream with.
TOMO - Trainer Register Prototype

Prototyping the register flow for new trainers

The first step of the trainer prototype started with a simple registration flow, in which the trainer fills in the standard personal information, but can also provide more depth about his or her personality, what type of training he or she gives, and what hardware he or she owns to be able to Livestream to make sure it is decent enough to stream with.
TOMO - Trainer Register Prototype

Design a friendly onboarding experience for trainers

The second flow consists of the intake and onboarding of a personal trainer who signed up. The trainer works through 5 steps to complete his registration with TOMO. These steps consist of picking an intake date, intake interview, and if you are accepted scheduling your live stream schedule.
TOMO - Trainer Onboarding Prototype

Design a friendly onboarding experience for trainers

The second flow consists of the intake and onboarding of a personal trainer who signed up. The trainer works through 5 steps to complete his registration with TOMO. These steps consist of picking an intake date, intake interview, and if you are accepted scheduling your live stream schedule.

Design a friendly onboarding experience for trainers

The second flow consists of the intake and onboarding of a personal trainer who signed up. The trainer works through 5 steps to complete his registration with TOMO. These steps consist of picking an intake date, intake interview, and if you are accepted scheduling your live stream schedule.
TOMO - Trainer Onboarding Prototype

Design a friendly onboarding experience for trainers

The second flow consists of the intake and onboarding of a personal trainer who signed up. The trainer works through 5 steps to complete his registration with TOMO. These steps consist of picking an intake date, intake interview, and if you are accepted scheduling your live stream schedule.
TOMO - Trainer Onboarding Prototype

Concept Design: Consumer Side

We designed an early concept for the consumer side landing page. The purpose of the page is to give the visitor the feeling that TOMO is the platform for them to feel free to choose a moment to train at home, suitable for every level, with the best personal trainers and the possibility to sign up for free and participate in an online training session for free.
TOMO - Concept Design: Consumer Side
IDEATE & PROTOTYPE

Concept Design: Consumer Side

We designed an early concept for the consumer side landing page. The purpose of the page is to give the visitor the feeling that TOMO is the platform for them to feel free to choose a moment to train at home, suitable for every level, with the best personal trainers and the possibility to sign up for free and participate in an online training session for free.
IDEATE & PROTOTYPE

Concept Design: Consumer Side

We designed an early concept for the consumer side landing page. The purpose of the page is to give the visitor the feeling that TOMO is the platform for them to feel free to choose a moment to train at home, suitable for every level, with the best personal trainers and the possibility to sign up for free and participate in an online training session for free.
TOMO - Concept Design: Consumer Side
IDEATE & PROTOTYPE

Concept Design: Consumer Side

We designed an early concept for the consumer side landing page. The purpose of the page is to give the visitor the feeling that TOMO is the platform for them to feel free to choose a moment to train at home, suitable for every level, with the best personal trainers and the possibility to sign up for free and participate in an online training session for free.
TOMO - Concept Design: Consumer Side

Designing the portal concept for consumers

Together with the landings page we also designed some early concepts for the training overview page, trainer detail page, and a profile page which consists of a dashboard with for example statistics of their personal goals, their upcoming workout sessions, and which trainers they follow.
TOMO - Consumer Side Web Concepts

Designing the portal concept for consumers

Together with the landings page we also designed some early concepts for the training overview page, trainer detail page, and a profile page which consists of a dashboard with for example statistics of their personal goals, their upcoming workout sessions, and which trainers they follow.

Designing the portal concept for consumers

Together with the landings page we also designed some early concepts for the training overview page, trainer detail page, and a profile page which consists of a dashboard with for example statistics of their personal goals, their upcoming workout sessions, and which trainers they follow.
TOMO - Consumer Side Web Concepts

Designing the portal concept for consumers

Together with the landings page we also designed some early concepts for the training overview page, trainer detail page, and a profile page which consists of a dashboard with for example statistics of their personal goals, their upcoming workout sessions, and which trainers they follow.
TOMO - Consumer Side Web Concepts

User Testing & Validation Interviews

With the completed prototypes we have arrived at the last phase of this project, the user test interviews. We approached people who are in this field and invited them to participate in our user test. During the interview, we ask the candidates to go through the prototypes and ask for their opinion, feedback, and possible ideas.
TOMO - User Testing & Validation Interviews
TEST

User Testing & Validation Interviews

With the completed prototypes we have arrived at the last phase of this project, the user test interviews. We approached people who are in this field and invited them to participate in our user test. During the interview, we ask the candidates to go through the prototypes and ask for their opinion, feedback, and possible ideas.
TEST

User Testing & Validation Interviews

With the completed prototypes we have arrived at the last phase of this project, the user test interviews. We approached people who are in this field and invited them to participate in our user test. During the interview, we ask the candidates to go through the prototypes and ask for their opinion, feedback, and possible ideas.
TOMO - User Testing & Validation Interviews
TEST

User Testing & Validation Interviews

With the completed prototypes we have arrived at the last phase of this project, the user test interviews. We approached people who are in this field and invited them to participate in our user test. During the interview, we ask the candidates to go through the prototypes and ask for their opinion, feedback, and possible ideas.
TOMO - User Testing & Validation Interviews

Gaining insights and learning through User Testing

In the final phase, we gathered all the useful information from the user interviews and categorized them by positives, negatives, feedback, insights, observations, and possible ideas that we could use to gain new insights to refine the prototypes and early concepts.
TOMO - Insights User Testing

Gaining insights and learning through User Testing

In the final phase, we gathered all the useful information from the user interviews and categorized them by positives, negatives, feedback, insights, observations, and possible ideas that we could use to gain new insights to refine the prototypes and early concepts.

Gaining insights and learning through User Testing

In the final phase, we gathered all the useful information from the user interviews and categorized them by positives, negatives, feedback, insights, observations, and possible ideas that we could use to gain new insights to refine the prototypes and early concepts.
TOMO - Insights User Testing

Gaining insights and learning through User Testing

In the final phase, we gathered all the useful information from the user interviews and categorized them by positives, negatives, feedback, insights, observations, and possible ideas that we could use to gain new insights to refine the prototypes and early concepts.
TOMO - Insights User Testing

From Design Sprint to Business Model Canvas

After the Design Sprint, we created Business Model Canvas. In the BCM workshop, we created a more in-depth overview of the company. This gave a clear direction for TOMO on the business side of things. The most important goals were: 1. How to make TOMO attractive and valuable for personal trainers 2. How to make TOMO attractive for consumers
TOMO - From Design Sprint to Business Model Canvas

From Design Sprint to Business Model Canvas

After the Design Sprint, we created Business Model Canvas. In the BCM workshop, we created a more in-depth overview of the company. This gave a clear direction for TOMO on the business side of things. The most important goals were: 1. How to make TOMO attractive and valuable for personal trainers 2. How to make TOMO attractive for consumers

From Design Sprint to Business Model Canvas

After the Design Sprint, we created Business Model Canvas. In the BCM workshop, we created a more in-depth overview of the company. This gave a clear direction for TOMO on the business side of things. The most important goals were: 1. How to make TOMO attractive and valuable for personal trainers 2. How to make TOMO attractive for consumers
TOMO - From Design Sprint to Business Model Canvas

From Design Sprint to Business Model Canvas

After the Design Sprint, we created Business Model Canvas. In the BCM workshop, we created a more in-depth overview of the company. This gave a clear direction for TOMO on the business side of things. The most important goals were: 1. How to make TOMO attractive and valuable for personal trainers 2. How to make TOMO attractive for consumers
TOMO - From Design Sprint to Business Model Canvas
Impact

Successfully laying the groundwork for the future of TOMO

We wanted to learn how to make TOMO a relevant competitor in the online fitness market. Together with Programic, we improved the original ideas. In our journey, we defined the target audience and the position to take within the online fitness market. During the Design Sprint, we made valuable decisions and laid the groundwork for the early concepts and prototypes. We followed that up by successfully creating high-fidelity prototypes which gave us insights and the required input to validate our ideas. The overall feedback was very positive, the users who were part of our user tests were very happy with the experience. Also, they were interested in how this project would develop further, and would be open to giving the platform a chance!

I have nothing but positive things to say about BTNG's approach. Everything went very smoothly, communication is good, deadlines and agreements are respected and they are always open to questions or new ideas. Hopefully this will also motivate other people who have an idea in their head and want to make it a reality.
Max Pappijn
Max Pappijn
Founder

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